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Global Challenges in Responsible Business

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Part of Cambridge Companions to Management

N. Craig Smith, C. B. Bhattacharya, David Vogel, David Levine, Jean-Pascal Gond, Assâad El Akremi, Jacques Igalens, Valérie Swaen, Ida E. Berger, Peggy H. Cunningham, Minette E. Drumwright, Philip Mirvis, Julie Manga, Aurélien Acquier, Pat Auger, Timothy M. Devinney, Jordan J. Louviere, François Maon, Adam Lindgreen, Francesco Perrini, Sandro Castaldo, Nicola Misani, Antonio Tencati, Emma Kambewa, Paul Ingenbleek, Aad van Tilburg, V. Kasturi Rangan, Brooke Barton, Sushil Vachani
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  • Date Published: September 2010
  • availability: Available
  • format: Paperback
  • isbn: 9780521735889

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About the Authors
  • Corporate responsibility has gone global. It has secured the attention of business leaders, governments and NGOs to an unprecedented extent. Increasingly, it is argued that business must play a constructive role in addressing massive global challenges. Business is not responsible for causing most of the problems associated with, for example, extreme poverty and hunger, child mortality and HIV/AIDS. However, it is often claimed that business has a responsibility to help ameliorate many of these problems and, indeed, it may be the only institution capable of effectively addressing some of them. Global Challenges in Responsible Business addresses the implications for business of corporate responsibility in the context of globalization and the social and environmental problems we face today. Featuring research from Europe, North America, Asia and Africa, it focuses on three major themes: embedding corporate responsibility, corporate responsibility and marketing, and corporate responsibility in developing countries.

    • Explores the implications for business of corporate responsibility in the context of globalisation and the social and environmental problems we face today
    • Provides insights on effective practice for practitioners, teachers and students of CSR
    • Features research on corporate responsibility from both the developed and developing world
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    Product details

    • Date Published: September 2010
    • format: Paperback
    • isbn: 9780521735889
    • length: 332 pages
    • dimensions: 228 x 152 x 16 mm
    • weight: 0.53kg
    • contains: 25 b/w illus. 19 tables
    • availability: Available
  • Table of Contents

    List of figures
    List of tables
    List of contributors
    Foreword
    Introduction: corporate responsibility and global business N. Craig Smith, C. B. Bhattacharya, David Vogel and David Levine
    Part I. Embedding Corporate Responsibility:
    1. A corporate social responsibility - corporate financial performance behavioural model for employees Jean-Pascal Gond, Assâad El Akremi, Jacques Igalens and Valérie Swaen
    2. The integrative benefits of social alliances: balancing, building, and bridging Ida E. Berger, Peggy H. Cunningham and Minette E. Drumwright
    3. Integrating corporate citizenship: leading from the middle Philip Mirvis and Julie Manga
    4. CSR in search of a management model: a case of marginalization of a CSR initiative Aurélien Acquier
    Part II. Marketing and Corporate Responsibility:
    5. Global segments of socially conscious consumers: do they exist? Pat Auger, Timothy M. Devinney and Jordan J. Louviere
    6. Impact of CSR commitments and CSR communication on diverse stakeholders: the case of IKEA François Maon, Valérie Swaen and Adam Lindgreen
    7. The relationship between corporate responsibility and brand loyalty in retailing: the mediation role of trust Francesco Perrini, Sandro Castaldo, Nicola Misani and Antonio Tencati
    Part III. Corporate Responsibility and Developing Countries:
    8. Stretching corporate social responsibility upstream: improving sustainability in global supply chains Emma Kambewa, Paul Ingenbleek and Aad van Tilburg
    9. Breaking new ground: the emerging frontier of CSR in the extractive sector V. Kasturi Rangan and Brooke Barton
    10. Overcoming rural distribution challenges at the bottom of the pyramid Sushil Vachani and N. Craig Smith
    Index.

  • Editors

    N. Craig Smith, INSEAD, Fontainebleau, France
    N. Craig Smith is the INSEAD Chaired Professor of Ethics and Social Responsibility at INSEAD, France.

    C. B. Bhattacharya, European School of Management, Berlin
    C. B. Bhattacharya is the E.ON Chair Professor in Corporate Responsibility at the European School of Management and Technology, Berlin.

    David Vogel, University of California, Berkeley
    David Vogel is the Solomon Lee Professor of Business Ethics at the Haas School of Business, University of California, Berkeley.

    David I. Levine, University of California, Berkeley
    David I. Levine is the Eugene E. and Catherine M. Trefethen Professor of Business Administration at the Haas School of Business, University of California, Berkeley.

    Contributors

    N. Craig Smith, C. B. Bhattacharya, David Vogel, David Levine, Jean-Pascal Gond, Assâad El Akremi, Jacques Igalens, Valérie Swaen, Ida E. Berger, Peggy H. Cunningham, Minette E. Drumwright, Philip Mirvis, Julie Manga, Aurélien Acquier, Pat Auger, Timothy M. Devinney, Jordan J. Louviere, François Maon, Adam Lindgreen, Francesco Perrini, Sandro Castaldo, Nicola Misani, Antonio Tencati, Emma Kambewa, Paul Ingenbleek, Aad van Tilburg, V. Kasturi Rangan, Brooke Barton, Sushil Vachani

Professor Sir Cary Cooper and Professor Jone Pearce on The Cambridge Companions to Management series

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