Emerging Market Multinationals
Managing Operational Challenges for Sustained International Growth
$36.99 (P)
- Authors:
- Alvaro Cuervo-Cazurra, Northeastern University, Boston
- William Newburry, Florida International University
- Seung Ho Park, China Europe International Business School, Shanghai
- Date Published: March 2016
- availability: Available
- format: Paperback
- isbn: 9781107421523
$
36.99
(P)
Paperback
-
Emerging market multinationals are becoming leaders in their industries, able to compete on equal terms with firms from advanced economies, but their paths toward global leadership are not always smooth. This book examines the specific challenges faced by emerging market multinationals as they seek to develop their international operations and proposes actionable solutions for them. The authors seamlessly combine academic analyses with a rich selection of real-world cases to provide a clear framework for understanding some of the barriers that prevent firms from emerging economies from succeeding abroad and show readers what actions can be taken to achieve sustained international growth. With clear, concise arguments and examples that bring the discussion to life, this insightful book will appeal to managers and students alike.
Read more- Analyzes the challenges of internationalization for emerging market multinationals and provides insightful solutions to these challenges
- Presents a process view of internationalization, providing step-by-step decomposition and analysis of the challenges and solutions
- Has an international perspective, with examples from multiple countries
Customer reviews
Not yet reviewed
Be the first to review
Review was not posted due to profanity
×Product details
- Date Published: March 2016
- format: Paperback
- isbn: 9781107421523
- length: 230 pages
- dimensions: 227 x 151 x 13 mm
- weight: 0.35kg
- contains: 3 b/w illus. 10 tables
- availability: Available
Table of Contents
Foreword
Preface
List of abbreviations
1. Introduction: the rise of EMNCs
2. Understanding the challenges of internationalization
3. Country selection
4. Entry mode selection
5. Establishment
6. Operation
7. Integration
8. Expansion
9. Conclusion
References
Index.
Sorry, this resource is locked
Please register or sign in to request access. If you are having problems accessing these resources please email lecturers@cambridge.org
Register Sign in» Proceed
You are now leaving the Cambridge University Press website. Your eBook purchase and download will be completed by our partner www.ebooks.com. Please see the permission section of the www.ebooks.com catalogue page for details of the print & copy limits on our eBooks.
Continue ×Are you sure you want to delete your account?
This cannot be undone.
Thank you for your feedback which will help us improve our service.
If you requested a response, we will make sure to get back to you shortly.
×