The INSEAD-Wharton Alliance on Globalizing
Strategies for Building Successful Global Businesses
$65.99 (C)
- Editors:
- Hubert Gatignon, INSEAD, Fontainebleau, France
- John R. Kimberly, Wharton School, University of Pennsylvania
- Date Published: September 2004
- availability: Available
- format: Hardback
- isbn: 9780521835718
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65.99
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As the phenomenon of globalization continues to spark dynamic and controversial debates, managerial agendas around the world are being shaped. Businesses are pressed to respond to the challenges of globalizing competitors. They must enhance profits and generate returns for investors and do so by entering global markets, competing against international rivals, and finding opportunities in a continuously transforming world. Companies are expected to achieve these goals in an environmentally and socially responsible way. Extraordinary opportunities exist for those who can effectively answer the need to globalize, yet it is a complex enterprise with many associated risks. Renowned experts for the INSEAD-Wharton Alliance, Hubert Gatignon and John Kimberly, have collaborated to edit a non-partisan and comprehensive book that looks beyond the broad issues and focuses on the managers' response to the opportunities and challenges of larger, global markets. Relevant and timely as the outspoken debates about globalization continue, the contributors to this volume discuss crucial implications for managers, policy makers and non-governmental organizations.
Read more- First time that world-class experts from the renowned INSEAD-Wharton Alliance combine on this important contemporary subject
- Controversial, central topic for managers as well as business professors and graduate students
- Covers the key debates over globalization in key management fields and also offers practical angle of what globalizing means for business in practice
Reviews & endorsements
"This book provides useful insights into the challenges of global businesses, including leadership and corporate governance, competitiveness in marketing and innovation, risk management and global citizenship. [The] thoughtful analysis will contribute to a better understanding and more constructive dialogue between global managers and the various stakeholders of todayas global companies." Dr. Daniel Vasella, Chairman and CEO, Novartis International
See more reviews"a milestone on the unified academic treatment of global business." - getAbstract.com
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×Product details
- Date Published: September 2004
- format: Hardback
- isbn: 9780521835718
- length: 474 pages
- dimensions: 236 x 159 x 39 mm
- weight: 0.887kg
- contains: 15 tables
- availability: Available
Table of Contents
1. Globalization and its challenges Hubert Gatignon and John R. Kimberly
Part I. Leading the Global Organization:
2. The changing international corporate governance landscape Mauro F. Guillén and Mary O'Sullivan
3. Corporate governance and leadership in a globalizing equity market Michael Useem
4. Leadership in a global organization: a cross-cultural perspective Robert J. House, Mansour Javidan and Günter Stahl
5. The globalization of business education Arnoud De Meyer, Patrick Harker and Gabriel Hawawini
Part II. Global Market Participation:
6. Globalization through acquisitions and alliances: an evolutionary perspective Harbir Singh and Maurizio Zollo
7. Developing new products and services for the global market Reinhard Angelmar
8. Managing brands in global markets George S. Day and David J. Reibstein
9. Global marketing of new products Hubert Gatignon and Christophe Van den Bulte
10. Global equity capital markets for emerging growth firms: patterns, drivers, and implications for the globalizing entrepreneur Raphael Amit and Christoph Zott
Part III. Managing Risk and Uncertainty:
11. Cross-border valuation: the international cost of equity capital Gordon Bodnar, Bernard Dumas and Richard Marston
12. Managing risk in global supply chains Paul R. Kleindorfer and Luk Van Wassenhove
13. Global recombination: cross-border technology and innovation management Philip Anderson and Lori Rosenkopf
14. From corporate social responsibility to global citizenship Eric W. Orts
15. Colliding forces: domestic politics and the global economy Ethan B. Kapstein and Stephen J. Kobrin
16. Global implications of information and telecommunication technologies (ICT) Arnoud De Meyer
Part IV. Implications and Conclusions:
17. Globalization and its many faces: the case of the health sector Lawton R. Burns, Thomas D'Aunno and John R. Kimberly
18. The continuing process of globalizing Hubert Gatignon and John Kimberly.
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