The New Multinationals
Spanish Firms in a Global Context

“Spanish multinationals have shown the world that competitiveness is based on the innovation of an organizational and managerial kind. This book explains exactly how they have become global leaders in industries as diverse as wines, clothing, appliances, infrastructure, utilities, and banking.”
– Alvaro Cuervo, Professor, Universidad Complutense de Madrid; Director, CUNEF; and Board Member, ACS, BME and SONAE

“Over the last two decades, Spain has become a leading player in the world economy. In this book, Professors Guillén and García-Canal document the business side of this success story. They provide novel firm-level evidence showing how Spanish multinationals have turned out to be leaders in their respective sectors, across a diversified range of product and geographic markets, and an insightful contribution to the understanding of the foundations of the competitiveness of Spanish corporations. A must-read for anyone interested in the process of globalization.”
– José Manuel Campa, Deputy Economy Minister, Government of Spain

“The sudden surge in outward direct investment by multinational enterprises from the so-called emerging economies is highly significant and demands concerted scholarly attention. Through their insightful assessment of select world-class firms from different industrial sectors in Spain and Latin America, Professors Mauro Guillén and Esteban García-Canal make an excellent and timely contribution. They convincingly demonstrate how these firms are not just following well-trodden paths set by the more established multinational but are instead charting their own paths through a wider array or managerial and organizational capabilities. A thought-provoking book. Both managers as well as students of multinational firms should find much in this book to stimulate them.”
– Anoop Madhok, Professor of Strategic Management and International Business Strategy, Schulich School of Business, York University