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Look Inside Applied Psychology
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Applied Psychology
Actively Caring for People

CAD$69.95 (P)

  • Author: E. Scott Geller, Virginia Polytechnic Institute and State University
E. Scott Geller, Cory Furrow, Keenan Twohig, Matt Fornito, Roseanne J. Foti, Kathleen B. Boyd, Joshua H. Williams, Florence D. DiGennaro Reed, Amy J. Henley, Sarah R. Jenkins, Jessica L. Doucette, Jason M. Hirst, Chris S. Dula, Benjamin A. Martin, Kyle A. Suhr, Ryan C. Smith, Sallie Beth Johnson, Dave Johnson, Angela K. Fournier, Kelli England Will, Kate Larson, Jocelyn H. Newton, Katie C. Goulet, Kyra L. Heidelberger, Thelma S. Horn, Derek D. Reed, Bryan T. Yanagita, Amel Becirevic, Brent A. Kaplan, Ellie Eastes, Taylor Hanna, Krista S. Geller
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  • Date Published: March 2016
  • availability: In stock
  • format: Paperback
  • isbn: 9781107417625
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(2 reviews)

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About the Authors
  • This volume demonstrates how readers can become more effective parents, teachers, students, coaches, managers, or work supervisors, while also gaining practical skills to enhance their self-motivation, communication skills, and intervention acumen. The first eight chapters explain evidence-based principles from applied behavioral science (ABS) that can be used to improve the human dynamics of any situation involving behavior. Fundamentals from humanism are integrated strategically to show how an ABS intervention can be more acceptable, influential, and sustainable. The following twelve chapters detail the deployment of ABS interventions to optimize performance in a wide variety of fields, including occupational and transportation safety, quantity and quality of organizational work behavior, healthcare, athletic coaching, parenting, pre-school and college education, environmental sustainability, and the control of obesity and alcohol abuse. Applied Psychology provides a thorough review of the latest research in relation to these domains and explores issues for future investigation.

    • Showcases the global Actively Caring for People movement, which can aid people on an individual and societal level
    • Details principles and applications that will appeal to both behavioral scientists and humanists
    • Demonstrates how behavioral science can be accepted and appreciated by a more general audience
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    Reviews & endorsements

    "Dr Geller's new book shows once again why he is one of the preeminent authors in our field. In this volume, he discusses major research findings from the science of human behavior in a way that is both compelling and accessible. It is indeed rare to find an author so committed to helping the reader understand the compassionate side of a science that has done so much to help others. I recommend it without reservation to anyone who is interested in our profession."
    Rob Holdsambeck, Executive Director, Cambridge Center for Behavioral Studies

    "[Geller] is a master of being able to translate empirically based academic research into easy-to-understand language that is suitable for the layman. This book uses real-world examples to supplement the lessons from behavioural science and shows that [Geller] hasn't lost that happy knack of producing work that rises above the psycho-babble of the self-help industry and to continue to shine a light on how to make our workplaces safer. I recommend this book to anyone who wants to know more about 'why people do the things they do' and how to shape workplace and community cultures for the better."
    Martin Ralph, Managing Director, Industrial Foundation for Accident Prevention, Western Australia, and Former President, International Network of Safety and Health Practitioner Organisations (INSHPO)

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    Customer reviews

    07th Mar 2016 by DevinCarter

    Government entities, political parties, organizations, and businesses cannot care for people effectively. People can care for people. We need to target other individuals in order to cultivate a culture of inter-personal caring. What actual environmental contingencies can I introduce in others’ lives and my own to create a nurturing culture? This approach is exemplified in Applied Psychology: Actively caring for people. This innovative and practical text applies research-based behavioral science to increase the quantity and improve the quality of prosocial behavior. Part 1 (8 chapters) explains and illustrates evidence-based foundations of applied behavioral science, self-motivation, communication, social influence, positive psychology, and leadership that can be used to cultivate an actively caring for people (AC4P) culture. Part 2 (12 chapters) shows how the principles in Part 1 can be successfully applied to various societal issues, such as obesity, alcohol abuse, occupational and traffic safety, athletic coaching, healthcare, education, parenting, and child development. These application chapter are coauthored by practitioners who have been successful at implementing the principles defined in Part1 for their particular domain of influence. The focus is on showing the reader how to apply evidenced-based procedures to make a positive difference in the topic of interest. While other textbooks adequately describe large-scale issues in society, this volume provides specific ways to effectively address these issues. I admire Dr. Geller and his 31 coauthors for their passion and commitment to teaching positive research-based strategies for making the world a better place for everyone. Their approach is “humanistic behaviorism,” whereby the emphasis is on using positive consequences to improve behavior and prevent harm, rather than reacting after the harm has occurred and punitive consequences are provoked to punish the perpetrator(s). While other authors adequately present theoretical backgrounds of the issues and how they might be resolved, this textbook takes these issues and suggests specific behaviors that can be performed by every person in order to create an AC4P culture. In other words, this new book provides a roadmap for individual people to experience how an AC4P approach can change the world for the better, and for all of us.

    28th Apr 2016 by MoMc7

    In order to address today’s most pressing societal problems, such as poverty, climate change, violence and hunger, we need to be both thinkers and doers. Applied Psychology: Actively caring for people, edited and coauthored by E. Scott Geller with 31 behavioral scientists, proposes agendas and action plans for addressing such pervasive issues. Scott Geller is a well-recognized leader in the domain of applied behavioral science, an Alumni Distinguished Professor in the Psychology Department at Virginia Tech, and the devoted founder of the University’s Center for Applied Behavior Systems (CABS). Applied Psychology is intended to appeal to all audiences, and thus is written in easy-to-understand language with a plethora of illustrative comics and info-graphics. As such, it reads less like an academic manuscript and more like a personal “how-to” guide. But all recommendations for life-improving action are backed by substantial research evidence. The purpose of this text: to teach readers how to improve their own lives and the lives of others through a set of basic actively caring for people (AC4P) principles, which can be applied in any situational context. Personal stories and evidence-based behavioral science reflect the power of positive consequences to cultivate a culture in which people actively care for each other with empathy and compassion. Akin to a how-to workshop, this text delivers a set of tactful and practical guidelines for achieving such a vision. For those seeking an encouraging and inspirational rendition of what the world could be like if we cultivated a less coercive and more caring culture, read Applied Psychology: Actively caring for people. It will not only change the way you think about our world, but the way you behave in it. To realize an AC4P culture, this 700-page volume provides a roadmap of specific behaviors and action plans for various domains, from home to school and the workplace and when traveling from one location to another. The more people who read this enlightening and provocative textbook and practice some of the prescribed AC4P behaviors, the more likely will it be realistic to envision nations without wars, communities without violence, organizations without interpersonal conflict, schools without bullying, and families without abuse.

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    Product details

    • Date Published: March 2016
    • format: Paperback
    • isbn: 9781107417625
    • length: 684 pages
    • dimensions: 228 x 153 x 32 mm
    • weight: 1.13kg
    • contains: 174 b/w illus. 16 tables
    • availability: In stock
  • Table of Contents

    Part I. Evidence-Based Principles of AC4P: Introduction E. Scott Geller
    1. The foundation: applied behavioral science E. Scott Geller
    2. The psychology of AC4P behavior E. Scott Geller
    3. The psychology of self-motivation E. Scott Geller
    4. The courage to actively care E. Scott Geller
    5. Effective AC4P communication E. Scott Geller
    6. Social influence and AC4P behavior Cory Furrow and E. Scott Geller
    7. The intersection of AC4P and positive psychology Keenan Twohig, Matt Fornito and E. Scott Geller
    8. Leadership, followership, and AC4P behavior Roseanne J. Foti and Kathleen B. Boyd
    Part II. Applications of AC4P Principles: Introduction E. Scott Geller
    9. Actively caring for occupational safety Joshua H. Williams and E. Scott Geller
    10. Cultivating an AC4P culture in organizations Florence D. DiGennaro Reed, Amy J. Henley, Sarah R. Jenkins, Jessica L. Doucette, and Jason M. Hirst
    11. Actively caring for traffic safety Chris S. Dula, Benjamin A. Martin, and Kyle A. Suhr
    12. Actively caring to prevent alcohol abuse Ryan C. Smith and E. Scott Geller
    13. Actively caring for obesity Sallie Beth Johnson and E. Scott Geller
    14. Actively caring for patient-centered healthcare Dave Johnson and E. Scott Geller
    15. Actively caring for our children Angela K. Fournier, Kelli England Will, and Kate Larson
    16. Actively caring for preschoolers Jocelyn H. Newton, Katie C. Goulet, and Kyra L. Heidelberger
    17. Actively caring for young athletes Thelma S. Horn
    18. Actively caring for higher education Derek D. Reed, Bryan T. Yanagita, Amel Becirevic, Jason M. Hirst, Brent A. Kaplan, Ellie Eastes, and Taylor Hanna
    19. Actively caring for mother earth E. Scott Geller
    20. The AC4P power of pets Krista S. Geller
    Epilogue: where do we go from here? E. Scott Geller.

  • Resources for

    Applied Psychology

    E. Scott Geller

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  • Author

    E. Scott Geller, Virginia Polytechnic Institute and State University
    E. Scott Geller is Alumni Distinguished Professor and Director of the Center for Applied Behavior Systems at Virginia Tech and Senior Partner of Safety Performance Solutions, Inc. He has written numerous articles and books addressing the development and evaluation of behavior-change interventions to improve quality of life.


    E. Scott Geller, Cory Furrow, Keenan Twohig, Matt Fornito, Roseanne J. Foti, Kathleen B. Boyd, Joshua H. Williams, Florence D. DiGennaro Reed, Amy J. Henley, Sarah R. Jenkins, Jessica L. Doucette, Jason M. Hirst, Chris S. Dula, Benjamin A. Martin, Kyle A. Suhr, Ryan C. Smith, Sallie Beth Johnson, Dave Johnson, Angela K. Fournier, Kelli England Will, Kate Larson, Jocelyn H. Newton, Katie C. Goulet, Kyra L. Heidelberger, Thelma S. Horn, Derek D. Reed, Bryan T. Yanagita, Amel Becirevic, Brent A. Kaplan, Ellie Eastes, Taylor Hanna, Krista S. Geller

Additional Links 

Dr. E. Scott Geller Radio Interview - People Based Safety, Actively Caring for People

Listen to 'Here To Share And Care' on Soundcloud

Featured Video

The psychology of self-motivation | Scott Geller | TEDxVirginiaTech

Featured Video

E.Scott Geller, and Virginia Tech on Applied Psychology Actively Caring for People (AC4P)

Actively Caring for People: Scott Geller

Scott Geller of the Virginia Tech Department of Psychology talks about the Actively Caring for People Movement and his desire to reach out to police departments and schools worldwide.

Applied Psychology Scott Geller

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