Online ordering will be unavailable from 07:00 GMT to 17:00 GMT on Sunday, June 15.

To place an order, please contact Customer Services.

UK/ROW directcs@cambridge.org +44 (0) 1223 326050 | US customer_service@cambridge.org 1 800 872 7423 or 1 212 337 5000 | Australia/New Zealand enquiries@cambridge.edu.au 61 3 86711400 or 1800 005 210, New Zealand 0800 023 520

Our systems are now restored following recent technical disruption, and we’re working hard to catch up on publishing. We apologise for the inconvenience caused. Find out more

Recommended product

Popular links

Popular links


Mass Culture and Modernism in Egypt

Mass Culture and Modernism in Egypt

Mass Culture and Modernism in Egypt

Walter Armbrust
July 1996
Available
Paperback
9780521484923

Looking for an examination copy?

This title is not currently available for examination. However, if you are interested in the title for your course we can consider offering an examination copy. To register your interest please contact collegesales@cambridge.org providing details of the course you are teaching.

CAD$73.95
Paperback
CAD
Hardback

    This path-breaking study of Egyptian popular culture provides fresh and vital insights into the long struggle of modern Egypt to define its identity. Walter Armbrust examines Egyptian television, recorded music, the press, and the cinema, revealing the delicate balance between conservative nationalist imagery and a modernist ethic. However, this balance has been put in question both by producers and consumers of the media, reflecting a sense that the way modern Egypt is represented does not reflect the real experience of Egyptians.

    • Uses much material never studied before in European-language literature
    • Highly readable, since most technical detail is restricted to footnotes
    • Very relevant to the current political situation in Egypt

    Reviews & endorsements

    "Mass Culture and Modernism in Egypt is a refreshing initiative that is bound to stir up controversy amongst modernist anthropologists, just as the belly-dancing Zuzu did amongst straight-laced scholars at Cairo University." William Washabaugh, American Anthropologist

    "The creativity and intellectual sharpness of Armbrust's book will come as a relief to readers who had begun to suspect that 'popular culture' and 'thin enthnography' were made for each other." Anthropological Quarterly

    See more reviews

    Product details

    July 1996
    Paperback
    9780521484923
    292 pages
    228 × 152 × 21 mm
    0.425kg
    15 b/w illus. 1 table
    Available

    Table of Contents

    • 1. Introduction
    • 2. The white flag
    • 3. The split vernacular
    • 4. The gifted musician
    • 5. Classic, clunker, national narrative
    • 6. Popular commentary, real lives
    • 7. 'Vulgarity'.
      Author
    • Walter Armbrust