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Managing Creativity


  • Page extent: 364 pages
  • Size: 228 x 152 mm
  • Weight: 0.71 kg


 (ISBN-13: 9780521518536)

What are the challenges and opportunities of managing people in creative industries? How are the tensions between creative and commercial pressures mediated? The creative industries are an area of increasing economic importance. Yet creative industries and creative-based organizations are rife with problems such as whether and how control of the creative process should be exercised; the extent to which knowledge of creative production may be made explicit; and how the 'connection' between producer and consumer should be mediated. In Managing Creativity a team of experts from a diverse range of fields - including management, fine art, music, the internet, design, theatre and publishing - discuss these and other problems concerning the relationship between management and creativity. Developing an appreciation of these problems is theoretically productive, not only because it throws light onto our understanding of creative-based organizations, but also because it can be revelatory about organizations more generally.

• Unique study examining a wide range of creative industries from a management perspective • Debates the tensions between creativity and commerce, producer and consumer, innovation and economic value • Suitable for a range of courses in organizational studies, creative enterprise and entrepreneurship


List of figures; List of tables; List of contributors; Acknowledgements; Introduction: 1. The discipline of creativity Barbara Townley and Nic Beech; Part I. Inherent Unknowability: 2. To draw thought - how can this be done differently? Aileen M. Stackhouse; 3. Labour, work and action in the creative process Martin Dixon; 4. Popular culture as carnival: the clash, play and transgression in the aesthetic economy Stephen Linstead; Part II. Art for Art's Sake: 5. Art for art's sake: was it ever thus? A historical perspective Julian M. Luxford; 6. The logics of art: analysing theatre as a cultural field Doris Ruth Eikhof; 7. Turning rebellion into money: the clash, creativity and resistance to commodification Stephen Linstead; Part III. Infinite Variety: 8. Communication, artists and the audience Christopher Randall; 9. Art or honesty? Breaking the rules of the game with immersive museum theatre Paul Johnson; 10. User-generated content and the participative market Gregor White; Part IV. The Motley Crew: 11. The missing middle: management in the creative industries Chris Warhurst; 12. Playing the system: design consultancies, professionalisation and value Guy Julier; 13. Organising creativity in a music festival Jane Donald, Louise Mitchell and Nic Beech; Part V. Ars Longa: 14. Juicy Salif as a cultish totem Laura González; 15. 'Time past': the value of remembrance in aesthetic experience Amy Parker; 16. What is a creative field? Elizabeth Gulledge and Barbara Townley; Managing creativity: concluding thoughts; Index.


Barbara Townley, Nic Beech, Aileen M. Stackhouse, Martin Dixon, Stephen Linstead, Julian M. Luxford, Doris Ruth Eikhof, Christopher Randall, Paul Johnson, Gregor White, Chris Warhurst, Guy Julier, Jane Donald, Louise Mitchell, Laura González, Amy Parker, Elizabeth Gulledge

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