The Logic of Connective Action explains the rise of a personalized digitally networked politics in which diverse individuals address the common problems of our times such as economic fairness and climate change. Rich case studies from the United States, the United Kingdom and Germany illustrate a theoretical framework for understanding how large-scale connective action is coordinated. In many of these mobilizations, communication operates as an organizational process that may replace or supplement familiar forms of collective action based on organizational resource mobilization, leadership, and collective action framing. In some cases, connective action emerges from crowds that shun leaders, as when Occupy protesters created media networks to channel resources and create loose ties among dispersed physical groups. In other cases, conventional political organizations deploy personalized communication logics to enable large-scale engagement with a variety of political causes. The Logic of Connective Action shows how power is organized in communication-based networks, and what political outcomes may result.
• Adds a communication perspective to the study of social movements and contentious politics • Identifies the role of digital communication in contentious action • Multidisciplinary approach featuring innovative concepts and methods • Novel theoretical framework and rich empirical cases drawn from the key issues of our times: economic crises, climate change
Contents
Introduction; 1. The logic of connective action; 2. Personalized communication in protest networks; 3. Digital media and the organization of connective action; 4. How organizationally enabled networks engage publics; 5. Networks, power, and political outcomes; 6. Conclusion: when logics collide.
Reviews
'W. Lance Bennett and Alexandra Segerberg's The Logic of Connective Action is a welcome introduction to the topic and should, I hope, convince more sociologists that our theories of movements should consider social media as a distinctive resource, one that transforms the way people engage in activism rather than simply augmenting traditional communications … This book makes a strong case that social media and other forms of online activism should grab the attention of social movement scholars.' Brayden G. King, American Journal of Sociology
'Playing off Olson's title, Bennett and Segerberg describe the emerging development of 'connective' action, in which the lower costs of social media and the ability to claim credit for one's substantive contribution to policy debates have fueled new modes for personal political involvement. Through the development of a sophisticated matrix of mobilization types and techniques and a set of widely divergent case studies of social movement in a variety of political settings, they show the potential for technology to motivate, inform, and engage previously uninvolved individuals in the policy process … Summing up: recommended.' S. E. Frantzich, Choice
'Scholars interested in social movements or activism, political organizing, political communication, civic engagement, new information and communications technologies, and media studies would find the book particularly useful. This path-breaking work, along with others (Bimber, Flanagin, and Stohl, 2012, and Castells, 2012), will change how we think about organization and contentious action for years to come.' Hao Cao, International Journal of Communication
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