Skip to content
Register Sign in Wishlist

Dynamics of International Business: Asia-Pacific Business Cases

Peter K. Ross, Cheryl Rivers, Julie Rowney, Alejandro Cisneros, Christina Stringer, Adriana Roldán-Pérez, Raymund B. Habaradas, Sascha Fuerst, Henry T. Tsuei, Manuel Serapio, Pachsiry Chompukum, Chintana Bunbongkarn, Cindy Qin, Prem Ramburuth, Yue Wang, Massoud Saghafi, Jessica Smart, Andre M. Everett, Asuncion Sebastian, Amanda Budde-Sung, Haina Zhang, Sally Anne Gaunt, Dan V. Caprar, Shih-wei Hsu, Maris Farquharson, Anders Örtenblad, Diane Ruwhiu, Graham Elkin, Sergio Biggemann, Glenn Simmons, Eugene Rees, Eliseo A. Aurellado, Zhu Hang, Chai Wenjing, Su Xing, Wu Ziwei, Yan Shi, Gloria Lan Ge, William X. Wei, Kimberley Howard, Evan Goodwin
View all contributors
  • Date Published: June 2013
  • availability: Available
  • format: Paperback
  • isbn: 9781107675469


Add to wishlist

Other available formats:

Looking for an inspection copy?

Please email to enquire about an inspection copy of this book

Product filter button
About the Authors
  • Dynamics of International Business: Asia-Pacific Business Cases brings the challenges and complexities of the contemporary international business environment into the classroom. These authentic case studies, based on recent research and events, enable students to engage with the economic, social, political and intercultural factors that impact on international business and understand how these factors are addressed in the real world. Designed to facilitate a problem-based learning approach, the cases in this book: • draw on a diverse range of businesses and industries – from seafood to video games to renewable energy • illustrate fundamental themes and concerns within global business, including ethics, sustainability, emerging markets and cultural and legal differences • span many countries across the Asia-Pacific region • include discussion questions that encourage students to apply international business theory in the context of realistic scenarios • include references and suggestions for further reading. Extra resources for instructors, including case synopses and learning objectives, are available on the companion website at

    • Has a strong Asia-Pacific focus, reflecting the growing importance of trade and business ties within this area
    • Includes pedagogy such as discussion questions and further reading
    • Features current, real-life case studies which draw on a diverse range of business and industries
    Read more

    Reviews & endorsements

    'It is not often that a case collection provides the depth, scope and clarity that make it a useful companion for both teaching and research. This collection does just that, providing an interdisciplinary lens with which to observe, reflect on, and, most importantly, understand complex business problems, in particular in the Asia-Pacific region.' Oded Shenkar, Ford Motor Company Chair in Global Business Management, Ohio State University

    'A case book we've been waiting for! Its objective is to encourage and enable faculty and teaching staff to infuse IB content into business courses at all levels. It offers a wide array of 25 topical 'real life' cases on IB problems and issues from the Asia-Pacific region. Instructors will particularly welcome the set of related insightful teaching notes. Besides its rich contents, the book has value in that it presents shorter cases. It fills the gap of lacking case studies from outside the US or Europe. It's a must for any IB teacher who wants to gear-up his/her teaching towards the Century of the Asia Pacific.' Klaus Macharzina, Emeritus Professor and AIB Fellow, Hohenheim University

    'This is a very informative and well constructed collection of case studies pertaining to international business in the Asia Pacific. Particularly refreshing and insightful are unique conditions, whether institutional and regulatory or sociocultural and economic, facing multinationals or domestic firms competing in the region, making it a very useful book for instructors and students interested in business landscapes and strategies unfolding there. The book is also to be commended for its diversity of topics, industry, organizational form, and [the] institutional environment it successfully covers, providing readers with a synthesized learning tool for multiple courses for multiple learning objectives relating to international business in the Asia Pacific.' Yadong Luo, Emery Findlay Distinguished Chair, University of Miami

    'This is an excellent set of short cases useful in any business school class that prepares folks to understand, and work in, any of the dynamic and rapidly growing Asian economies.' Raj Aggarwal, Sullivan Professor of International Business, University of Akron

    'Professors Ramburuth, Stringer, and Serapio have created an impressive collection of cases and teaching notes. The true extent of globalization in the world economy is not often well represented, but in this one volume, you will find true diversity in topic, country, and industry. Small companies you've never heard of, and large companies that should be better known in the West, like Geely, Alibaba, and Rio Tinto, are covered. With the diversity of cases, and the increased need for students to understand global economies, this collection is a great resource for faculty at institutions all around the world.' Kenneth G. Brown, University of Iowa

    'Congratulations to PACIBER for its major accomplishment of this case book. During the past 25 years, PACIBER has been one of the major forces in driving the growth and expansion of international business education in the Asia-Pacific region. This case book is further evidence of the role of PACIBER in advancing international business education in this region. With more than 20 cases from academics across the … region, I believe this … book will provide valuable learning experiences for readers, both academics and practitioners.' Khunying Suchada Kiranandana, Chairperson, Chulalongkorn University Council

    'The PACIBER casebook is a thoughtful and valuable collection of cases written by international business professionals who have vast experiences in countries across the Asia-Pacific region. Through these cases, highly relevant scenarios in the international business environment can be brought into an educational setting to engage participants on decidedly relevant Asia-Pacific topics and issues.' Dr Stefanie Lenway, Eli and Edythe L. Broad Dean, Michigan State University

    See more reviews

    Customer reviews

    Not yet reviewed

    Be the first to review

    Review was not posted due to profanity


    , create a review

    (If you're not , sign out)

    Please enter the right captcha value
    Please enter a star rating.
    Your review must be a minimum of 12 words.

    How do you rate this item?


    Product details

    • Date Published: June 2013
    • format: Paperback
    • isbn: 9781107675469
    • length: 264 pages
    • dimensions: 254 x 178 x 14 mm
    • weight: 0.46kg
    • contains: 15 b/w illus. 2 maps
    • availability: Available
  • Table of Contents

    Part I. The Environment of International Business:
    1. AWB and the Iraqi oil-for-food scandal: just a cost of doing business? Peter K. Ross
    2. Walking the blurry line in China: negotiating deals and staying out of jail Cheryl Rivers
    3. The feasibility of solar energy in el Junco Julie Rowney and Alejandro Cisneros
    4. Colombian coffee: issues of sustainability? Christina Stringer and Adriana Roldán-Pérez
    5. Preserving paradise: Shell's sustainable development programs in the Philippines Raymund B. Habaradas
    Part II. Strategy and Entrepreneurship in International Business:
    6. Dewak: the positioning and growth of a born global software firm from a developing country Sascha Fuerst
    7. Qingdao Applied Chemistry Company (Kingking): pivoting into a new global strategy Henry T. Tsuei and Manuel Serapio
    8. Bangkok Dusit Medical Services Public Company Limited: healthy international expansion Pachsiry Chompukum and Chintana Bunbongkarn
    9. The growth and internationalisation of Geely – the Chinese car manufacturer Cindy Qin, Prem Ramburuth and Yue Wang
    10. Parking Creators International Massoud Saghafi
    11. Tasty Southern Seeds Jessica Smart and Andre M. Everett
    12. Introducing innovations in education: the Ateneo Graduate School of Business Asuncion Sebastian
    Part III. Managing People in International Business:
    13. John Parker's expatriate experiences in China Cindy Qin and Prem Ramburuth
    14. Dilemmas in working across cultures: Arun in a conundrum Amanda Budde-Sung
    15. Working in Chinese firms Haina Zhang and Andre M. Everett
    16. Losing touch with the context: the story of Ravinaki Resort in Fiji Sally Anne Gaunt and Dan V. Caprar
    17. Foxconn: the complexity of quality control in a Chinese context Shih-wei Hsu, Maris Farquharson and Anders Örtenblad
    18. Quality through culture: organisational development at New American Ice Cream Diana Ruwhiu and Graham Elkin
    Part IV. Operation in International Markets:
    19. Learning from experience: purchasing industrial machinery from China Sergio Biggemann and Andre M. Everett
    20. Country of origin labelling and the New Zealand seafood industry Glenn Simmons, Christina Stringer and Eugene Rees
    21. Ubisoft: competing in the global video gaming industry Eliseo A. Aurellado
    22. Taobao vs. eBay: the fight between a local nobody and a global giant Zhu Hang, Chai Wenjing, Su Xing and Wu Ziwei
    23. The internationalisation of COSCO and its investment in New Zealand Yan Shi, Christina Stringer and Gloria Lan Ge
    24. Developing education exchanges between China and the West: the case of Bricknowledge and Mericia William X. Wei, Kimberley Howard and Evan Goodwin.

  • Resources for

    Dynamics of International Business: Asia-Pacific Business Cases

    General Resources

    Find resources associated with this title

    Type Name Unlocked * Format Size

    Showing of

    Back to top

    This title is supported by one or more locked resources. Access to locked resources is granted exclusively by Cambridge University Press to lecturers whose faculty status has been verified. To gain access to locked resources, lecturers should sign in to or register for a Cambridge user account.

    Please use locked resources responsibly and exercise your professional discretion when choosing how you share these materials with your students. Other lecturers may wish to use locked resources for assessment purposes and their usefulness is undermined when the source files (for example, solution manuals or test banks) are shared online or via social networks.

    Supplementary resources are subject to copyright. Lecturers are permitted to view, print or download these resources for use in their teaching, but may not change them or use them for commercial gain.

    If you are having problems accessing these resources please contact

  • Editors

    Prem Ramburuth, University of New South Wales, Sydney
    Prem Ramburuth is a Professor in International Business in the Australian School of Business (ASB). She has held several leadership positions at UNSW. She has been Associate Dean Education (2007–2011), Associate Dean Undergraduate Programs (2007–2009), Head of School of Organisation and Management (2006) and Associate Head of School (2005), Foundation Director of the ASB Education Development Unit (1998–2000) and Deputy Director of the UNSW Learning Centre (1994–1997). She chairs the Academic Board (from 2011), the Committee on Education (from 2010) and Academic Board Advisory Committee (from 2011) and, as President, serves as a member of and oversees proceedings of all Academic Board standing committees. Prem is a member of the UNSW Council and several of its committees, and serves on both the Executive Team and Vice Chancellor's Advisory Committee. Prem's area of expertise focuses on Cross-Cultural and Diversity Management in Business and Higher Education, and she is recognised nationally and internationally for her scholarship in Learning and Teaching. She is the recipient of an Australian Learning and Teaching Council Citation for Enhancing Student Learning (2009), Pearson ANZAM Management Educator of the Year Award (2003) and the Vice-Chancellor's Award for Teaching Excellence (2002). She has been an active member of the Learning and Teaching Network of the Australian Business Deans' Council (ABDC) and is the ASB's representative on the United Nation's Principles for Responsible Management Education (UNPRME). Prem is a member of the Australian Institute of Company Directors (AICD) and several leading professional organisations.

    Christina Stringer, University of Auckland
    Christina Stringer is a Senior Lecturer in the Department of Management and International Business. Christina specialises in international business (in particular Asia and Latin America). She has undertaken extensive research into New Zealand's primary industries including fisheries, dairy and forestry with a particular focus on Asia. She recently completed a major project for the Ministry of Fisheries which looked at the offshore processing of New Zealand caught fish in China. Christina's other research interests include fair trade and certification schemes.

    Manuel Serapio, University of Colorado, Denver
    Manuel Serapio is Director of the International Business program at the University of Colorado, Denver.


    Peter K. Ross, Cheryl Rivers, Julie Rowney, Alejandro Cisneros, Christina Stringer, Adriana Roldán-Pérez, Raymund B. Habaradas, Sascha Fuerst, Henry T. Tsuei, Manuel Serapio, Pachsiry Chompukum, Chintana Bunbongkarn, Cindy Qin, Prem Ramburuth, Yue Wang, Massoud Saghafi, Jessica Smart, Andre M. Everett, Asuncion Sebastian, Amanda Budde-Sung, Haina Zhang, Sally Anne Gaunt, Dan V. Caprar, Shih-wei Hsu, Maris Farquharson, Anders Örtenblad, Diane Ruwhiu, Graham Elkin, Sergio Biggemann, Glenn Simmons, Eugene Rees, Eliseo A. Aurellado, Zhu Hang, Chai Wenjing, Su Xing, Wu Ziwei, Yan Shi, Gloria Lan Ge, William X. Wei, Kimberley Howard, Evan Goodwin

Sorry, this resource is locked

Please register or sign in to request access. If you are having problems accessing these resources please email

Register Sign in
Please note that this file is password protected. You will be asked to input your password on the next screen.

» Proceed

You are now leaving the Cambridge University Press website. Your eBook purchase and download will be completed by our partner Please see the permission section of the catalogue page for details of the print & copy limits on our eBooks.

Continue ×

Continue ×

Continue ×
warning icon

Turn stock notifications on?

You must be signed in to your Cambridge account to turn product stock notifications on or off.

Sign in Create a Cambridge account arrow icon

Find content that relates to you

Join us online

This site uses cookies to improve your experience. Read more Close

Are you sure you want to delete your account?

This cannot be undone.


Thank you for your feedback which will help us improve our service.

If you requested a response, we will make sure to get back to you shortly.

Please fill in the required fields in your feedback submission.