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- ISBN:9781108710008
- Format:Paperback
- Subject(s):Business Studies
- Qualification:Cambridge IGCSE
- Author(s):Veenu Jain, Alex Smith
- Available from: March 2019
This revised set of resources for Cambridge IGCSE, IGCSE (9-1) and O Level Business Studies syllabuses (0450, 0986, 7115) is thoroughly updated for first examinations from 2020.
This is a Sterling guide price. You will be invoiced in the appropriate currency for your country.
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×- Contents
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- How to use this book
- Introduction
- Developing skills
- Section 1. Understanding business activity: 1. Business activity
- 2. Classification of businesses
- 3. Enterprise, business growth and size
- 4. Types of business organisation
- 5. Business objectives and stakeholder objectives
- Exam-style questions
- Section 2. People in business: 6. Motivating workers
- 7. Organisation and management
- 8. Recruitment, selection and training of employees
- 9. Internal and external communication
- Exam-style questions
- Section 3. Marketing: 10. Marketing, competition and the customer
- 11. Market research
- 12. Marketing mix: product and price
- 13. Marketing mix: place and promotion
- 14. Marketing strategy
- Exam-style questions
- Section 4. Operations management: 15. Production of goods and services
- 16. Costs, scale of production and break-even analysis
- 17. Achieving quality production
- 18. Location decisions
- Exam-style questions
- Section 5. Financial information and decisions: 19. Business finance: needs and sources
- 20. Cash-flow forecasting and working capital
- 21. Income statements
- 22. Statement of financial position
- 23. Analysis of accounts
- Exam-style questions
- Improve your answer
- Section 6. External influences on business activity: 24. Economic issues
- 25. Environmental and ethical issues
- 26. Business and the international economy
- Exam-style questions
- Index
- Acknowledgements.
All our supporting resources, like audio files and answer sheets, have now moved to Cambridge GO – the new home for all your Cambridge digital content. Go to Cambridge GO to register and access files for any of your Cambridge titles. If you already have an account, just log in and go to ‘add new resources’.
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