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Chapter 5 - Researching Social Media: Qualitative and Mixed-Methods Research Approaches

from Section 1 - Understanding Social Media

Published online by Cambridge University Press:  11 October 2023

Allan House
Affiliation:
Emeritus, University of Leeds
Cathy Brennan
Affiliation:
University of Leeds
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Summary

To understand the relationship between social media and mental health we need research that examines what people are doing and how this relates to other, measurable, variables such as their personal characteristics and the outcome of their social media use. We also need research that explores how and why people use social media and their experiences of doing so. In this chapter we will look at research that explores how and why people use social media and their experiences of doing so. We will present an overview of qualitative approaches that focuses on methods of data collection and analysis. We will discuss the main approaches to data collection and offer some important pointers to bear in mind when evaluating the results of studies that use these methods.

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Publisher: Cambridge University Press
Print publication year: 2023

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References

Further Reading

Denzin, N.K. and Lincoln, Y.S., Editors, The SAGE Handbook of Qualitative Research, 5th ed. 2017, London: SAGE Publications Ltd.Google Scholar
Fielding, N., Lee, R.M., and Blank, G., Editors, The SAGE Handbook of Online Research Methods, 2nd ed. 2017, London: SAGE Publications Ltd.CrossRefGoogle Scholar
Silverman, D., Editor, Qualitative Research, 5th ed. 2020, London: SAGE Publications Ltd.Google Scholar

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