Human behavior in cyber space is extremely complex. Change is the only constant as technologies and social contexts evolve rapidly. This leads to new behaviors in cybersecurity, Facebook use, smartphone habits, social networking, and many more. Scientific research in this area is becoming an established field and has already generated a broad range of social impacts. Alongside the four key elements (users, technologies, activities, and effects), the text covers cyber law, business, health, governance, education, and many other fields. Written by international scholars from a wide range of disciplines, this handbook brings all these aspects together in a clear, user-friendly format. After introducing the history and development of the field, each chapter synthesizes the most recent advances in key topics, highlights leading scholars and their major achievements, and identifies core future directions. It is the ideal overview of the field for researchers, scholars, and students alike.

‘This is a must read handbook on cyber behavior, very thoroughly and systematic.'

Tingshao Zhu - Chinese Academy of Sciences, China

‘This outstanding publication is very timely and comes at a point in human history when technologies have become ubiquitous in our lives. The handbook is comprehensive in its coverage of the rapidly growing interdisciplinary field of cyber behavior – and covers scholarship in a range of disciplines from psychology and child development to tourism and hospitality as well as celebrities and cyber marketing. Anyone interested in the question of ‘how modern humans behave with digital technologies' will find this volume edited by Dr. Zheng Yan to be an indispensable resource.'

Kaveri Subrahmanyam - California State University, USA

‘Written by experts from around the globe, this landmark well-written edited handbook provides to graduate students and researchers an excellent, detailed, comprehensive and insightful overview of behavioral perspectives to the understanding of everyday aspects of the cyber world. The handbook is a unique resource covering a full spectrum of behaviors.'

Gustavo S. Mesch - University of Haifa, Israel