Book contents
- The Cambridge Handbook of International and Comparative Trademark Law
- The Cambridge Handbook of International and Comparative Trademark Law
- Copyright page
- Contents
- Editors and Contributors
- Foreword
- Preface
- Part One International Aspects of Trademark Protection
- 1 The Trademark Provisions in the Paris Convention for the Protection of Industrial Property
- 2 A Look at the Trademark Provisions in the TRIPS Agreement
- 3 The Internationalisation of Trademark Protection
- 4 The Trademark Provisions in Post-TRIPS Mega-Regional Trade Agreements
- 5 The Protection of Well-Known Marks under International Intellectual Property Law
- 6 Regional Trademark Protection
- 7 Territoriality and Supranationality
- 8 Alternative Dispute Resolution for Trademark Disputes
- Part Two Comparative Perspectives on Trademark Protection
- Index
7 - Territoriality and Supranationality
Judicial and Legislative Competence in International Trademark Disputes
from Part One - International Aspects of Trademark Protection
Published online by Cambridge University Press: 18 September 2020
- The Cambridge Handbook of International and Comparative Trademark Law
- The Cambridge Handbook of International and Comparative Trademark Law
- Copyright page
- Contents
- Editors and Contributors
- Foreword
- Preface
- Part One International Aspects of Trademark Protection
- 1 The Trademark Provisions in the Paris Convention for the Protection of Industrial Property
- 2 A Look at the Trademark Provisions in the TRIPS Agreement
- 3 The Internationalisation of Trademark Protection
- 4 The Trademark Provisions in Post-TRIPS Mega-Regional Trade Agreements
- 5 The Protection of Well-Known Marks under International Intellectual Property Law
- 6 Regional Trademark Protection
- 7 Territoriality and Supranationality
- 8 Alternative Dispute Resolution for Trademark Disputes
- Part Two Comparative Perspectives on Trademark Protection
- Index
Summary
Well before online shopping, advertising, and infringement, trademarks resisted territorial confinement. Thanks to mail-order deliveries, broadcasting spillovers, tourism, and immigration, marks might be used, or simply known, beyond their countries of registration.1 The Internet greatly amplifies a preexisting condition of international commerce. As other chapters in this volume detail, trademark law has developed substantive responses to unauthorized supranational exploitation of trademarks.2 This chapter addresses the phenomenon from a litigation perspective: what national court is competent to adjudicate a multiterritorial trademark dispute, and what law applies? While these questions precede e-commerce, the Internet has vastly multiplied their occurrence, thus augmenting the need for fair and predictable solutions.
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- Publisher: Cambridge University PressPrint publication year: 2020