Introduction

Most traditional approaches to strategy research have tended to consist of a complex amalgam of activities consisting of the analyses of dependent and independent variables, theoretical conjecturing and the testing of theories and models developed to capture the essence of strategic realities (Rasche 2007). In this regard, the Strategy as Practice approach to research is a welcome departure in its single-minded insistence on focusing primarily on what strategy practitioners actually do. Although the Strategy as Practice field has attracted a mass of empirical work (Balogun and Johnson 2005; Jarzabkowski 2005; Jarzabkowski and Wilson 2002; Regnér 2003; Samra-Fredericks 2003) and theoretical clarification (Denis et al. 2007; Jarzabkowski et al. 2007; Johnson et al. 2003; Whittington 1996, 2003, 2006), the alternative epistemological groundings available and how they may affect further efforts at conceptualizing Strategy as Practice remain relatively unarticulated. This is despite the fact that there have been some notable attempts to clarify research and methodological priorities for the Strategy as Practice movement (Balogun et al. 2003; Jarzabkowski 2003, 2004, 2005; Johnson et al. 2003; Whittington 2006).