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1 - Getting the Sheep to Speak

The Truman Years, 1945–53

Published online by Cambridge University Press:  05 February 2015

Nicholas J. Cull
Affiliation:
University of Southern California
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Summary

The nature of present-day foreign relations makes it essential for the United States to maintain informational activities abroad as an integral part of the conduct of our foreign affairs.

Harry S. Truman, 31 August 1945.

The engineers at the Voice of America (VOA) loved to tell a story from later in the Truman years. It arose from the U.S. effort to establish a network of high-powered transmitters around the Soviet sphere. When the French gave the VOA the use of transmitters at Tangier, VOA managers decided to allow local farmers to graze their sheep in the antenna field. Sometimes animals rubbed against the supporting structure. One unfortunate animal's curiosity or itch coincided with a “hot spot” of accumulated power in the transmitter's guy wires. To the astonishment of watching shepherds, the sheep attracted a sudden arc of energy. It was neither the flash nor the speed of the animal's demise that impressed the audience but the fact that at the moment of its death the sheep was clearly heard to utter the words “Harry Truman.”

VOA engineers could easily explain the quirk of physics that could turn a Moroccan sheep momentarily into a radio receiver. It is harder to explain exactly how the United States, which had historically been so skeptical of the idea of peacetime propaganda, became so committed to overseas propaganda as to set high-powered propaganda signals coursing through cables in distant places. In August 1945 – given feeling in Congress – this would have been unthinkable.

Type
Chapter
Information
The Cold War and the United States Information Agency
American Propaganda and Public Diplomacy, 1945–1989
, pp. 22 - 80
Publisher: Cambridge University Press
Print publication year: 2008

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  • Getting the Sheep to Speak
  • Nicholas J. Cull, University of Southern California
  • Book: The Cold War and the United States Information Agency
  • Online publication: 05 February 2015
  • Chapter DOI: https://doi.org/10.1017/CBO9780511817151.004
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  • Getting the Sheep to Speak
  • Nicholas J. Cull, University of Southern California
  • Book: The Cold War and the United States Information Agency
  • Online publication: 05 February 2015
  • Chapter DOI: https://doi.org/10.1017/CBO9780511817151.004
Available formats
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Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Getting the Sheep to Speak
  • Nicholas J. Cull, University of Southern California
  • Book: The Cold War and the United States Information Agency
  • Online publication: 05 February 2015
  • Chapter DOI: https://doi.org/10.1017/CBO9780511817151.004
Available formats
×