Skip to main content Accesibility Help
Heuristics and Biases
  • This book is no longer available for purchase
  • Cited by 652
  • Cited by
    This book has been cited by the following publications. This list is generated based on data provided by CrossRef.

    2019. Analyzing the Role of Cognitive Biases in the Decision-Making Process. p. 27.

    2019. Analyzing the Role of Cognitive Biases in the Decision-Making Process. p. 214.

    Gallen, Céline Pantin-Sohier, Gaëlle and Peyrat-Guillard, Dominique 2019. Les mécanismes cognitifs d’acceptation d’une innovation alimentaire de discontinuité : le cas des insectes en France. Recherche et Applications en Marketing (French Edition), Vol. 34, Issue. 1, p. 50.

    Mcallister, Ashley 2019. Mental illnesses are not an ‘ideal type’ of disability for disability income support: Perceptions of policymakers in Australia and Canada. Scandinavian Journal of Public Health, p. 140349481881690.

    Lukyanenko, Roman Parsons, Jeffrey and Samuel, Binny M. 2019. Representing instances: the case for reengineering conceptual modelling grammars. European Journal of Information Systems, Vol. 28, Issue. 1, p. 68.

    Auyero, Javier Hernandez, Maricarmen and Stitt, Mary Ellen 2019. Grassroots Activism in the Belly of the Beast: A Relational Account of the Campaign Against Urban Fracking in Texas. Social Problems, Vol. 66, Issue. 1, p. 28.

    McDonald, Jared Karol, David and Mason, Lilliana 2019. “An Inherited Money Dude from Queens County”: How Unseen Candidate Characteristics Affect Voter Perceptions. Political Behavior,

    Helbing, Dirk 2019. Towards Digital Enlightenment. p. 187.

    Brauner, Philipp Philipsen, Ralf Valdez, André Calero and Ziefle, Martina 2019. Proceedings of the 20th Congress of the International Ergonomics Association (IEA 2018). Vol. 822, Issue. , p. 421.

    Kersten, Gregory E. Roszkowska, Ewa and Wachowicz, Tomasz 2018. Group Decision and Negotiation in an Uncertain World. Vol. 315, Issue. , p. 43.

    Lin, Xi Bruhn, Aaron and William, Jananie 2018. Extending financial literacy to insurance literacy: a survey approach. Accounting & Finance,

    Vis, Barbara 2018. Heuristics and Political Elites’ Judgment and Decision-Making. Political Studies Review, p. 147892991775031.

    Taffler, Richard 2018. Emotional finance: investment and the unconscious. The European Journal of Finance, Vol. 24, Issue. 7-8, p. 630.

    Bryant, Robin and Arditti, Roger 2018. ‘A wicked problem’? Risk assessment and decision-making when licensing possession and use of firearms in Greater London. The Police Journal: Theory, Practice and Principles, p. 0032258X1879799.

    Murata, Atsuo 2018. Advances in Cross-Cultural Decision Making. Vol. 610, Issue. , p. 54.

    Whittaker, Andrew 2018. How Do Child-Protection Practitioners Make Decisions in Real-Life Situations? Lessons from the Psychology of Decision Making. The British Journal of Social Work, Vol. 48, Issue. 7, p. 1967.

    Aydin, Asli Elif 2018. Processing fluency: examining its relationship with thinking style and purchase intention. Journal of Marketing Communications, Vol. 24, Issue. 6, p. 588.

    Joughin, Gordon Boud, David and Dawson, Phillip 2018. Threats to student evaluative judgement and their management. Higher Education Research & Development, p. 1.

    Bavolar, Jozef and Bacikova-Sleskova, Maria 2018. Psychological protective factors mediate the relationship between decision-making styles and mental health. Current Psychology,

    Funes, Mariana and Mackness, Jenny 2018. When inclusion excludes: a counter narrative of open online education. Learning, Media and Technology, Vol. 43, Issue. 2, p. 119.


Book description

Is our case strong enough to go to trial? Will interest rates go up? Can I trust this person? Such questions - and the judgments required to answer them - are woven into the fabric of everyday experience. This book, first published in 2002, examines how people make such judgments. The study of human judgment was transformed in the 1970s, when Kahneman and Tversky introduced their 'heuristics and biases' approach and challenged the dominance of strictly rational models. Their work highlighted the reflexive mental operations used to make complex problems manageable and illuminated how the same processes can lead to both accurate and dangerously flawed judgments. The heuristics and biases framework generated a torrent of influential research in psychology - research that reverberated widely and affected scholarship in economics, law, medicine, management, and political science. This book compiles the most influential research in the heuristics and biases tradition since the initial collection of 1982 (by Kahneman, Slovic, and Tversky).


Refine List
Actions for selected content:
Select all | Deselect all
  • View selected items
  • Export citations
  • Download PDF (zip)
  • Send to Kindle
  • Send to Dropbox
  • Send to Google Drive
  • Send content to

    To send content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about sending content to .

    To send content items to your Kindle, first ensure is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about sending to your Kindle.

    Note you can select to send to either the or variations. ‘’ emails are free but can only be sent to your device when it is connected to wi-fi. ‘’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

    Find out more about the Kindle Personal Document Service.

    Please be advised that item(s) you selected are not available.
    You are about to send

Save Search

You can save your searches here and later view and run them again in "My saved searches".

Please provide a title, maximum of 40 characters.

Page 1 of 2

Page 1 of 2


Altmetric attention score

Full text views

Total number of HTML views: 0
Total number of PDF views: 0 *
Loading metrics...

Book summary page views

Total views: 0 *
Loading metrics...

* Views captured on Cambridge Core between #date#. This data will be updated every 24 hours.

Usage data cannot currently be displayed