The INSEAD-Wharton Alliance on Globalizing: Strategies for Building Successful Global Businesses

Robert E. Gunther

doi:10.1017/CBO9780511522093

The INSEAD-Wharton Alliance combines the insights of two leading global business schools to examine the forces that are driving firms to globalize, the consequences - positive and negative - that accompany increasing globalization, and their managerial and political implications. Written by experts in diverse management disciplines - including leadership, finance, marketing, and operations management - the book is an important contribution to contemporary business strategy. In contrast to strident and often heavily rhetorical debates, this volume focuses on the managerial strategies involved in globalizing businesses, including leadership, market entry and managing risks. The non-partisan treatment of the issues will be of interest to managers wrestling with the many challenges of globalizing, to policy makers interested in whether and how to either slow or to accelerate the process, and to those in non-governmental organizations concerned with understanding global business challenges.

‘… a milestone on the unified academic treatment of global business.‘

Source: getAbstract.com

'Excellent introduction to the issues at the leading edge of globalization today.'

Source: Long Range Planning

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Contents

Frontmatter
pp i-iv
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Contents
pp v-vii
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List of figures
pp viii-ix
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List of tables
pp x-x
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Notes on contributors
pp xi-xx
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Foreword
pp xxi-xxi
- By Dean Patrick Harker, The Wharton School, University of Pennsylvania, Philadelphia, USA, Dean Gabriel Hawawini, INSEAD, Fontainebleau, France
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Acknowledgments
pp xxii-xxii
- By Hubert Gatignon, Research Director, Alliance; Director, Alliance Center for Global Research and Development; Chaired Professor of Business Administration and Professor of Marketing, INSEAD, John R. Kimberly, Executive Director, Alliance; Professor of Entrepreneurial Studies and Professor of Management, Health Care Systems, and Sociology, Wharton School of the University of Pennsylvania
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1 - Globalization and its challenges
pp 1-22
- By Hubert Gatignon, Insead, John R. Kimberly, Wharton School
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Part I - Leading the global organization
- By Hubert Gatignon, Research Director, Alliance; Director, Alliance Center for Global Research and Development; Chaired Professor of Business Administration and Professor of Marketing, INSEAD, John R. Kimberly, Executive Director, Alliance; Professor of Entrepreneurial Studies and Professor of Management, Health Care Systems, and Sociology, Wharton School of the University of Pennsylvania
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2 - The changing international corporate governance landscape
pp 23-48
- By Mauro F. Guillén, Wharton School, Mary A. O'Sullivan, Insead
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3 - Corporate governance and leadership in a globalizing equity market
pp 49-77
- By Michael Useem, Wharton School
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4 - Leadership in a global organization: a cross-cultural perspective
pp 78-103
- By Mansour Javidan, Haskayne School of Business, University of Calgary, Günter K. Stahl, Insead, Robert J. House, Wharton School
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5 - The globalization of business education
pp 104-128
- By Arnoud De Meyer, Insead, Patrick T. Harker, Wharton School, Gabriel Hawawini, Insead
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Part II - Global market participation
- By Hubert Gatignon, Research Director, Alliance; Director, Alliance Center for Global Research and Development; Chaired Professor of Business Administration and Professor of Marketing, INSEAD, John R. Kimberly, Executive Director, Alliance; Professor of Entrepreneurial Studies and Professor of Management, Health Care Systems, and Sociology, Wharton School of the University of Pennsylvania
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6 - Globalization through acquisitions and alliances: an evolutionary perspective
pp 129-158
- By Harbir Singh, Wharton School, Maurizio Zollo, Insead
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7 - Developing new products and services for the global market
pp 159-183
- By Reinhard Angelmar, Insead
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8 - Managing brands in global markets
pp 184-206
- By George S. Day, Wharton School, David J. Reibstein, Wharton School
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9 - Global marketing of new products
pp 207-228
- By Hubert Gatignon, Insead, Christophe Van den Bulte, Wharton School
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10 - Global equity capital markets for emerging growth firms: patterns, drivers, and implications for the globalizing entrepreneur
pp 229-254
- By Raphael Amit, Wharton School, Christoph Zott, Insead
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Part III - Managing risk and uncertainty
- By Hubert Gatignon, Research Director, Alliance; Director, Alliance Center for Global Research and Development; Chaired Professor of Business Administration and Professor of Marketing, INSEAD, John R. Kimberly, Executive Director, Alliance; Professor of Entrepreneurial Studies and Professor of Management, Health Care Systems, and Sociology, Wharton School of the University of Pennsylvania
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11 - Cross-border valuation: the international cost of equity capital
pp 255-287
- By Gordon M. Bodnar, The Johns Hopkins University, Bernard Dumas, Insead, Richard Marston, Wharton School
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12 - Managing risk in global supply chains
pp 288-305
- By Paul R. Kleindorfer, Wharton School, Luk N. Van Wassenhove, Insead
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13 - Global recombination: cross-border technology and innovation management
pp 306-330
- By Philip Anderson, Insead, Lori Rosenkopf, Wharton School
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14 - From corporate social responsibility to global citizenship
pp 331-352
- By Eric W. Orts, Wharton School
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15 - Colliding forces: domestic politics and the global economy
pp 353-377
- By Ethan B. Kapstein, Insead, Stephen J. Kobrin, Wharton School
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16 - Global implications of information and communication technologies (ICT)
pp 378-394
- By Arnoud De Meyer, Insead
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Part IV - Implications and conclusions
- By Hubert Gatignon, Research Director, Alliance; Director, Alliance Center for Global Research and Development; Chaired Professor of Business Administration and Professor of Marketing, INSEAD, John R. Kimberly, Executive Director, Alliance; Professor of Entrepreneurial Studies and Professor of Management, Health Care Systems, and Sociology, Wharton School of the University of Pennsylvania
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17 - Globalization and its many faces: the case of the health sector
pp 395-421
- By Lawton R. Burns, Wharton School, Thomas D'Aunno, Insead, John R. Kimberly, Wharton School
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18 - Conclusion: The continuing process of globalizing
pp 422-430
- By Hubert Gatignon, Insead, John R. Kimberly, Wharton School
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Author index
pp 431-437
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The INSEAD-Wharton Alliance on Globalizing

Strategies for Building Successful Global Businesses

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