Skip to main content Accessibility help
The Making of American Audiences
  • Get access
    Check if you have access via personal or institutional login
  • Cited by 54
  • Cited by
    This book has been cited by the following publications. This list is generated based on data provided by CrossRef.

    Rouse, Rebecca 2018. Interactive Storytelling. Vol. 11318, Issue. , p. 369.

    Yeritsian, Gary 2018. Participation from above and below: Brand community and the contestation of cultural participation. Journal of Consumer Culture, p. 146954051878757.

    Coleman, Robin R. Means 2018. A Companion to the History of American Broadcasting. p. 389.

    Biggin, Rose 2017. Immersive Theatre and Audience Experience. p. 1.

    Kalogeropoulos, Antonis Negredo, Samuel Picone, Ike and Nielsen, Rasmus Kleis 2017. Who Shares and Comments on News?: A Cross-National Comparative Analysis of Online and Social Media Participation. Social Media + Society, Vol. 3, Issue. 4, p. 205630511773575.

    Saffle, Michael 2017. Adaptation, Awards Culture, and the Value of Prestige. p. 151.

    Brisini, Travis 2017. The practice of smiling: facial expression and repertory performance in Professor Palmai’s “school for smiles”. Text and Performance Quarterly, Vol. 37, Issue. 1, p. 1.

    Hickey-Moody, Anna 2016. Being different in public. Continuum, Vol. 30, Issue. 5, p. 531.

    Hickey-Moody, Anna 2016. Youth agency and adult influence: A critical revision of little publics. Review of Education, Pedagogy, and Cultural Studies, Vol. 38, Issue. 1, p. 58.

    Stanyer, James and Mihelj, Sabina 2016. Taking Time Seriously? Theorizing and Researching Change in Communication and Media Studies. Journal of Communication, Vol. 66, Issue. 2, p. 266.

    Ho, Helen K. 2016. Defining Identity and the Changing Scope of Culture in the Digital Age. p. 1.

    Smets, Kevin Van Bauwel, Sofie Meers, Philippe and Vande Winkel, Roel 2016. Film-viewing in Turkish and Moroccan diasporic families: a gender and place perspective. Gender, Place & Culture, Vol. 23, Issue. 4, p. 556.

    Vandevelde, Iris Meers, Philippe Van Bauwel, Sofie and Winkel, Roel Vande 2015. Sharing the Silver Screen: The Social Experience of Cinemagoing in the Indian Diaspora. BioScope: South Asian Screen Studies, Vol. 6, Issue. 1, p. 88.

    2015. Real Men Don't Sing. p. 375.

    Méadel, Cécile 2015. Moving to the peoplemetered audience: A sociotechnical approach. European Journal of Communication, Vol. 30, Issue. 1, p. 36.

    Mihelj, Sabina 2015. Audience history as a history of ideas: Towards a transnational history. European Journal of Communication, Vol. 30, Issue. 1, p. 22.

    Bourdon, Jérôme 2015. Detextualizing: How to write a history of audiences. European Journal of Communication, Vol. 30, Issue. 1, p. 7.

    Mihelj, Sabina and Bourdon, Jérôme 2015. Doing audience history: Questions, sources, methods. European Journal of Communication, Vol. 30, Issue. 1, p. 3.

    Doss, Erika 2015. Hopper’s Cool: Modernism and Emotional Restraint. American Art, Vol. 29, Issue. 3, p. 2.

    Frost, Jennifer 2014. A Companion to Warren G. Harding, Calvin Coolidge, and Herbert Hoover. p. 338.


Book description

In The Making of American Audiences, Richard Butsch provides a comprehensive survey of American entertainment audiences from the colonial period to the modern day. Providing coverage of theatre, opera, vaudeville, minstrelsy, movies, radio and television, he examines the evolution of audience practices as each genre supplanted another as the primary popular entertainment. Based on original historical research, this volume exposes how audiences made themselves through their practices - how they asserted control over their own entertainments and their own behaviour. Importantly, Butsch articulates two long-term processes: pacification and privatization. Whereas during the nineteenth century, overactive audiences represented a threat to civic order through their unruly behaviour, in the twentieth century, audiences have become more passive, dependent upon and controlled by media messages. This timely study serves as an important contribution to communication research, as well as American cultural history and cultural studies.


‘… substantial and absorbing … it appealing style will draw a wide range of readers with an interest in the many facets of entertainment.’

Source: Library Journal

‘A masterly study that should become a standard text.’

Source: Sight and Sound

‘Butsch’s thoroughly researched, critically informed and vividly written accounts of other ‘popular’ media and their audiences’ socio-economic ‘making’ provide extremely useful comparative material for research into cinema audiences’ constructions.’

Source: The English Association

'This fascinating book is also an impressive piece of scholarship.'

Source: Ethics, Place and Environment

Refine List
Actions for selected content:
Select all | Deselect all
  • View selected items
  • Export citations
  • Download PDF (zip)
  • Send to Kindle
  • Send to Dropbox
  • Send to Google Drive
  • Send content to

    To send content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about sending content to .

    To send content items to your Kindle, first ensure is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about sending to your Kindle.

    Note you can select to send to either the or variations. ‘’ emails are free but can only be sent to your device when it is connected to wi-fi. ‘’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

    Find out more about the Kindle Personal Document Service.

    Please be advised that item(s) you selected are not available.
    You are about to send

Save Search

You can save your searches here and later view and run them again in "My saved searches".

Please provide a title, maximum of 40 characters.


Altmetric attention score

Full text views

Total number of HTML views: 0
Total number of PDF views: 0 *
Loading metrics...

Book summary page views

Total views: 0 *
Loading metrics...

* Views captured on Cambridge Core between #date#. This data will be updated every 24 hours.

Usage data cannot currently be displayed