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Marketing Channel Management Organization and Coordination

Authors

Gary L. Frazier
, University of Southern California
Published 2025

Description

Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier demystifies strategic channel decision-making by emphasizing the basics and using real-world examples from a range of industries to demonstrate how channels of distribution are organized and coordinated. Taking a managerial decision-making approach, students are guided through the text via a range of pedagogical features, including learning objectives and key takeaways,…

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Key features

  • Emphasizes the importance of knowing the purchase and acquisition behaviors of targeted end-customers, as a solid knowledge base in this area is crucial to fully understanding channel management
  • Examples from a range of industries are used to explain important channel principles, such as brand positioning, allowing students to more easily understand these theories and how they apply to the real-world
  • Chapters are carefully structured for student learning, opening with learning objectives, featuring numbered key points throughout the text for enhanced visibility, and concluding with 'takeaways' to recap the overarching themes and topics

Keywords

About the book

  • DOI https://doi.org/10.1017/9781009561785
  • Subjects Business and Management,Marketing,Strategic Management
  • Format: Hardback
    • Publication date: 04 December 2025
    • ISBN: 9781009561778
    • Dimensions (mm): 254 x 178 mm
    • Weight: 0.79kg
    • Page extent: 330 pages
    • Availability: Available
  • Format: Paperback
    • Publication date: 04 December 2025
    • ISBN: 9781009561822
    • Dimensions (mm): 254 x 178 mm
    • Weight: 0.576kg
    • Page extent: 330 pages
    • Availability: Available
  • Format: Digital
    • Publication date: 26 November 2025
    • ISBN: 9781009561785

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