Chapter 4 - Systems and Information Markets
from Part 2
Published online by Cambridge University Press: 10 January 2018
Summary
Systemic and economic aspects of information
For a long time, information as a subject of scientific description remained the domain of IT specialists. Only on rare occasions, was it of interest to economists, sociologists, cultural experts or political scientists. Nowadays, information in its various expressions has become the object of scientific interest in different disciplines. This phenomenon is encouraging as the present state of social development seems to be temporary. The Industrial Age gave rise to a mass society which has been heading in the direction in which a new resource of information became easily accessible. It appears that an analysis of this phenomenon is impossible without referring to the past.
From an economic standpoint, a civilization begins when human beings have an excess of things they consume. This surplus becomes the subject of a swap. Thence, we are able to indicate that human development has embraced three stages: 1. collecting (consuming things assured by nature); 2. Production for one's own needs; 3. Swap (successive stages of a swap, ranging from an immediate form of bartering to an indirect form of exchanging money). Meanwhile, by means of the Internet and other electronic methods of communication, contemporary individuals are capable of constructing their own media, most satisfying for themselves. Here, apart from the common process of exchange, one faces a return to the “production for one's own needs.” What shall be the consequences of such 19-*phenomenon? It is difficult to predicate now, but undoubtedly it has and is bound to have a huge impact on social relations, on the way politics is practiced, and, most of all, on the media market and the goods off ered [Nierenberg 2009: 79–88].
Researchers of issues described here agree that management is a process which involves planning, organizing, leading, managing) and controlling. As previously indicated, for the sake of this thesis, the systemic methodology is the most useful of the various current forms of management. Its basis is to be found in Aristotle's axiom that concerns completeness as something more than the sum of its components.
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- Media ManagementA Comparative Analysis of European and American Systems, pp. 75 - 88Publisher: Jagiellonian University PressPrint publication year: 2016