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  • Cited by 46
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    This book has been cited by the following publications. This list is generated based on data provided by CrossRef.

    Aronczyk, Melissa Edwards, Lee and Kantola, Anu 2017. Apprehending public relations as a promotional industry. Public Relations Inquiry, Vol. 6, Issue. 2, p. 139.


    Holmwood, John 2017. The university, democracy and the public sphere. British Journal of Sociology of Education, Vol. 38, Issue. 7, p. 927.


    Welch, Daniel 2017. Consumption and teleoaffective formations: Consumer culture and commercial communications. Journal of Consumer Culture, p. 146954051772900.


    Weaver, C. Kay 2016. A Marxist primer for critical public relations scholarship. Media International Australia, Vol. 160, Issue. 1, p. 43.


    Gunter, Barrie Saltzis, Kostas and Campbell, Vincent 2015. The Changing Nature of Party Election Broadcasts: The Growing Influence of Political Marketing. Journal of Political Marketing, Vol. 14, Issue. 3, p. 229.


    Callero, Peter L. 2014. The Palgrave Handbook of Altruism, Morality, and Social Solidarity. p. 367.

    Edwards, Lee Klein, Bethany Lee, David Moss, Giles and Philip, Fiona 2014. Discourse, justification and critique: towards a legitimate digital copyright regime?. International Journal of Cultural Policy, p. 1.


    Kiss, Simon J. 2014. Responding to the “New Public”: The arrival of strategic communications and managed participation in Alberta. Canadian Public Administration, Vol. 57, Issue. 1, p. 26.


    Fortunati, Leopoldina Deuze, Mark and de Luca, Federico 2014. The New About News: How Print, Online, Free, and Mobile Coconstruct New Audiences in Italy, France, Spain, the UK, and Germany. Journal of Computer-Mediated Communication, Vol. 19, Issue. 2, p. 121.


    Herbert, David Black, Tracey and Aly, Ramy 2013. Arguing about religion: BBC World Service Internet forums as sites of postcolonial encounter. Journal of Postcolonial Writing, Vol. 49, Issue. 5, p. 519.


    Berg, Kati Tusinski 2012. The Ethics of Lobbying: Testing an Ethical Framework for Advocacy in Public Relations. Journal of Mass Media Ethics, Vol. 27, Issue. 2, p. 97.


    Hafsteinsson, Sigurjón Baldur 2012. « Démasquez nos téléspectateurs/Nos téléspectateurs démasqués ». Anthropologie et Sociétés, Vol. 36, Issue. 1-2, p. 53.


    Udovič, Boštjan and Turnšek Hančič, Maja 2011. »V Imenu Objektivnosti«. Javnost - The Public, Vol. 18, Issue. sup1, p. S65.


    Bortolini, Matteo 2011. The “Bellah Affair” at Princeton. The American Sociologist, Vol. 42, Issue. 1, p. 3.


    Thompson, Peter A. 2011. Book review: Aeron Davis, Political Communication and Social Theory. Abingdon: Routledge, 2010, 196pp., ISBN: 978041554713X. Global Media and Communication, Vol. 7, Issue. 2, p. 166.


    Verhoeven, Piet Zerfass, Ansgar and Tench, Ralph 2011. Strategic Orientation of Communication Professionals in Europe. International Journal of Strategic Communication, Vol. 5, Issue. 2, p. 95.


    Sciortino, Giuseppe 2010. ‘A single societal community with full citizenship for all’: Talcott Parsons, citizenship and modern society. Journal of Classical Sociology, Vol. 10, Issue. 3, p. 239.


    Belfiore, Eleonora 2009. On bullshit in cultural policy practice and research: notes from the British case. International Journal of Cultural Policy, Vol. 15, Issue. 3, p. 343.


    OBrien, Léan V. and McGarty, Craig 2009. Political disagreement in intergroup terms: Contextual variation and the influence of power. British Journal of Social Psychology, Vol. 48, Issue. 1, p. 77.


    Loomis, Steven R. and Rodriguez, Jacob P. 2009. C.S. Lewis. p. 31.

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    The New Public
    • Online ISBN: 9780511520785
    • Book DOI: https://doi.org/10.1017/CBO9780511520785
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Book description

Professional specialists, using market research and promotional campaigns, have come to dominate public communication. The modern public of the Enlightenment, based on free discussion, has, in Leon Mayhew's terms, been replaced by a 'New Public,' subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Mayhew examines this sociological development in terms of discourse and social influence, offering an original theory which bridges Talcott Parsons and Jurgen Habermas. Most importantly, he shows how the rhetorical techniques of the professional communicators are designed to avoid having to defend their claims, thereby precluding meaningful discussion of public issues. As a result, institutions providing forums for good-faith, two-way discourse no longer exist, community through communication cannot be achieved, and the social order is unstable.

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