Skip to main content
The New Public
  • Get access
    Check if you have access via personal or institutional login
  • Cited by 46
  • Cited by
    This book has been cited by the following publications. This list is generated based on data provided by CrossRef.

    Aronczyk, Melissa Edwards, Lee and Kantola, Anu 2017. Apprehending public relations as a promotional industry. Public Relations Inquiry, Vol. 6, Issue. 2, p. 139.

    Holmwood, John 2017. The university, democracy and the public sphere. British Journal of Sociology of Education, Vol. 38, Issue. 7, p. 927.

    Welch, Daniel 2017. Consumption and teleoaffective formations: Consumer culture and commercial communications. Journal of Consumer Culture, p. 146954051772900.

    Weaver, C. Kay 2016. A Marxist primer for critical public relations scholarship. Media International Australia, Vol. 160, Issue. 1, p. 43.

    Gunter, Barrie Saltzis, Kostas and Campbell, Vincent 2015. The Changing Nature of Party Election Broadcasts: The Growing Influence of Political Marketing. Journal of Political Marketing, Vol. 14, Issue. 3, p. 229.

    Callero, Peter L. 2014. The Palgrave Handbook of Altruism, Morality, and Social Solidarity. p. 367.

    Edwards, Lee Klein, Bethany Lee, David Moss, Giles and Philip, Fiona 2014. Discourse, justification and critique: towards a legitimate digital copyright regime?. International Journal of Cultural Policy, p. 1.

    Kiss, Simon J. 2014. Responding to the “New Public”: The arrival of strategic communications and managed participation in Alberta. Canadian Public Administration, Vol. 57, Issue. 1, p. 26.

    Fortunati, Leopoldina Deuze, Mark and de Luca, Federico 2014. The New About News: How Print, Online, Free, and Mobile Coconstruct New Audiences in Italy, France, Spain, the UK, and Germany. Journal of Computer-Mediated Communication, Vol. 19, Issue. 2, p. 121.

    Herbert, David Black, Tracey and Aly, Ramy 2013. Arguing about religion: BBC World Service Internet forums as sites of postcolonial encounter. Journal of Postcolonial Writing, Vol. 49, Issue. 5, p. 519.

    Berg, Kati Tusinski 2012. The Ethics of Lobbying: Testing an Ethical Framework for Advocacy in Public Relations. Journal of Mass Media Ethics, Vol. 27, Issue. 2, p. 97.

    Hafsteinsson, Sigurjón Baldur 2012. « Démasquez nos téléspectateurs/Nos téléspectateurs démasqués ». Anthropologie et Sociétés, Vol. 36, Issue. 1-2, p. 53.

    Udovič, Boštjan and Turnšek Hančič, Maja 2011. »V Imenu Objektivnosti«. Javnost - The Public, Vol. 18, Issue. sup1, p. S65.

    Bortolini, Matteo 2011. The “Bellah Affair” at Princeton. The American Sociologist, Vol. 42, Issue. 1, p. 3.

    Thompson, Peter A. 2011. Book review: Aeron Davis, Political Communication and Social Theory. Abingdon: Routledge, 2010, 196pp., ISBN: 978041554713X. Global Media and Communication, Vol. 7, Issue. 2, p. 166.

    Verhoeven, Piet Zerfass, Ansgar and Tench, Ralph 2011. Strategic Orientation of Communication Professionals in Europe. International Journal of Strategic Communication, Vol. 5, Issue. 2, p. 95.

    Sciortino, Giuseppe 2010. ‘A single societal community with full citizenship for all’: Talcott Parsons, citizenship and modern society. Journal of Classical Sociology, Vol. 10, Issue. 3, p. 239.

    Belfiore, Eleonora 2009. On bullshit in cultural policy practice and research: notes from the British case. International Journal of Cultural Policy, Vol. 15, Issue. 3, p. 343.

    OBrien, Léan V. and McGarty, Craig 2009. Political disagreement in intergroup terms: Contextual variation and the influence of power. British Journal of Social Psychology, Vol. 48, Issue. 1, p. 77.

    Loomis, Steven R. and Rodriguez, Jacob P. 2009. C.S. Lewis. p. 31.

  • Export citation
  • Recommend to librarian
  • Recommend this book

    Email your librarian or administrator to recommend adding this book to your organisation's collection.

    The New Public
    • Online ISBN: 9780511520785
    • Book DOI:
    Please enter your name
    Please enter a valid email address
    Who would you like to send this to? *
  • Buy the print book

Book description

Professional specialists, using market research and promotional campaigns, have come to dominate public communication. The modern public of the Enlightenment, based on free discussion, has, in Leon Mayhew's terms, been replaced by a 'New Public,' subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Mayhew examines this sociological development in terms of discourse and social influence, offering an original theory which bridges Talcott Parsons and Jurgen Habermas. Most importantly, he shows how the rhetorical techniques of the professional communicators are designed to avoid having to defend their claims, thereby precluding meaningful discussion of public issues. As a result, institutions providing forums for good-faith, two-way discourse no longer exist, community through communication cannot be achieved, and the social order is unstable.

Refine List
Actions for selected content:
Select all | Deselect all
  • View selected items
  • Export citations
  • Download PDF (zip)
  • Send to Kindle
  • Send to Dropbox
  • Send to Google Drive
  • Send content to

    To send content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about sending content to .

    To send content to your Kindle, first ensure is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about sending to your Kindle.

    Note you can select to send to either the or variations. ‘’ emails are free but can only be sent to your device when it is connected to wi-fi. ‘’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

    Find out more about the Kindle Personal Document Service.

    Please be advised that item(s) you selected are not available.
    You are about to send:

Save Search

You can save your searches here and later view and run them again in "My saved searches".

Please provide a title, maximum of 40 characters.


Altmetric attention score

Full text views

Total number of HTML views: 0
Total number of PDF views: 509 *
Loading metrics...

Book summary page views

Total views: 390 *
Loading metrics...

* Views captured on Cambridge Core between September 2016 - 18th November 2017. This data will be updated every 24 hours.