Popular culture is a term used to refer to a very broad and diverse array of forms and practices such as salsa, samba, religious ritual and magic, carnivals, telenovelas (television soaps), masks, pottery, weaving, alternative theatre, radio, video and oral narrative as well as the 'wholeway of life', the language, dress and political culture of subordinate classes and ethnic groups. It covers a whole spectrum of cultural practices, which are seen as lying outside the institutionalized and canonized forms of knowledge and aesthetic production generally defined as 'high' culture. These practices have in turn been studied within different disciplinary frameworks and variously defined as 'folk culture', 'mass culture', 'the culture industry' and 'working-class culture'. To gain an understanding of popular culture in Latin America is therefore a challenge to our sociological imagination: it entails examining particular cultural manifestations while simultaneously being aware of how the very object of study, and hence our knowledge of it, is framed in a certainway by a given intellectual tradition or disciplinary framework.