Skip to main content Accessibility help
×
×
Home
The Nature and Origins of Mass Opinion
  • Get access
    Check if you have access via personal or institutional login
  • Cited by 2632
  • Cited by
    This book has been cited by the following publications. This list is generated based on data provided by CrossRef.

    Maksuti, Alem and Deželan, Tomaž 2019. Civic Engagement and Politics. p. 983.

    Ellis, Christopher and Faricy, Christopher 2019. Race, “Deservingness,” and Social Spending Attitudes: The Role of Policy Delivery Mechanism. Political Behavior,

    Gherghina, Sergiu and Silagadze, Nanuli 2019. And yet it matters: referendum campaigns and vote decision in Eastern Europe. Contemporary Politics, Vol. 25, Issue. 1, p. 29.

    Pérez, Efrén O. and Tavits, Margit 2019. Language Influences Public Attitudes toward Gender Equality. The Journal of Politics, Vol. 81, Issue. 1, p. 81.

    McCoy, Jennifer and Somer, Murat 2019. Toward a Theory of Pernicious Polarization and How It Harms Democracies: Comparative Evidence and Possible Remedies. The ANNALS of the American Academy of Political and Social Science, Vol. 681, Issue. 1, p. 234.

    Van Duyn, Emily and Collier, Jessica 2019. Priming and Fake News: The Effects of Elite Discourse on Evaluations of News Media. Mass Communication and Society, Vol. 22, Issue. 1, p. 29.

    Cavari, Amnon and Freedman, Guy 2019. Partisan Cues and Opinion Formation on Foreign Policy. American Politics Research, Vol. 47, Issue. 1, p. 29.

    Schnaudt, Christian 2019. Political Confidence and Democracy in Europe. p. 73.

    Kim, Yonghwan 2019. How Cross-Cutting News Exposure Relates to Candidate Issue Stance Knowledge, Political Polarization, and Participation: The Moderating Role of Political Sophistication. International Journal of Public Opinion Research,

    Anzia, Sarah F. 2019. Looking for Influence in All the Wrong Places: How Studying Subnational Policy Can Revive Research on Interest Groups. The Journal of Politics, Vol. 81, Issue. 1, p. 343.

    Nemčok, Miroslav Spáč, Peter and Voda, Petr 2019. The role of partisan cues on voters’ mobilization in a referendum. Contemporary Politics, Vol. 25, Issue. 1, p. 11.

    Emmenegger, Patrick and Marx, Paul 2019. The Politics of Inequality as Organised Spectacle: Why the Swiss Do Not Want to Tax the Rich. New Political Economy, Vol. 24, Issue. 1, p. 103.

    Steinfeld, Joshua M. 2019. Advanced Methodologies and Technologies in Government and Society. p. 346.

    Isani, Mujtaba Ali 2019. Muslim Public Opinion Toward the International Order. p. 39.

    Chang, Han Il and Peisakhin, Leonid 2019. Building Cooperation among Groups in Conflict: An Experiment on Intersectarian Cooperation in Lebanon. American Journal of Political Science, Vol. 63, Issue. 1, p. 146.

    Wozniak, Kevin H. 2019. The Effect of Exposure to Racialized Cues on White and Black Public Support for Justice Reinvestment. Justice Quarterly, p. 1.

    West, Jonathan P. Klofstad, Casey A. Uscinski, Joseph E. and Connolly, Jennifer M. 2019. Citizen Support for Domestic Drone Use and Regulation. American Politics Research, Vol. 47, Issue. 1, p. 119.

    Merkley, Eric 2019. Learning from Divided Parties? Legislator Dissent as a Cue for Opinion Formation. Parliamentary Affairs,

    Kaplan, Michael 2019. The Self-consuming Commodity: Audiences, Users, and the Riddle of Digital Labor. Television & New Media, p. 152747641881900.

    Goggin, Stephen N. Henderson, John A. and Theodoridis, Alexander G. 2019. What Goes with Red and Blue? Mapping Partisan and Ideological Associations in the Minds of Voters. Political Behavior,

    ×

Book description

In this 1992 book John Zaller develops a comprehensive theory to explain how people acquire political information from elites and the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory to the dynamics of public opinion on a broad range of subjects, including domestic and foreign policy, trust in government, racial equality, and presidential approval, as well as voting behaviour in U.S. House, Senate, and presidential elections. The thoery is constructed from four basic premises. The first is that individuals differ substantially in their attention to politics and therefore in their exposure to elite sources of political information. The second is that people react critically to political communication only to the extent that they are knowledgeable about political affairs. The third is that people rarely have fixed attitudes on specific issues; rather, they construct 'preference statements' on the fly as they confront each issue raised. The fourth is that, in constructing these statements, people make the greatest use of ideas that are, for various reasons, the most immediately salient to them. Zaller emphasizes the role of political elites in establishing the terms of political discourse in the mass media and the powerful effect of this framing of issues on the dynamics of mass opinion on any given issue over time.

Reviews

‘Zaller’s volume is a giant step forward int he development of a systematic understanding of the dynamics of public opinion … This is a splendid contribution.’

Philip E. Converse - Center for Advanced Study in the Behavioural Sciences

‘A model of what social science can be at its finest, The Nature and Origins of Mass Opinion reshapes the field in ways that will reverberate throughout the study of public opinion, elections, and the relationship between elites and the mass public for decades.’

John Aldrich - Duke University

‘Zaller’s book is the most significant contribution to the scientific study of public opinion in alomost three decades.’

Larry Bartels - Princeton University

Refine List

Actions for selected content:

Select all | Deselect all
  • View selected items
  • Export citations
  • Download PDF (zip)
  • Send to Kindle
  • Send to Dropbox
  • Send to Google Drive
  • Send content to

    To send content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about sending content to .

    To send content items to your Kindle, first ensure no-reply@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about sending to your Kindle.

    Note you can select to send to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be sent to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

    Find out more about the Kindle Personal Document Service.

    Please be advised that item(s) you selected are not available.
    You are about to send
    ×

Save Search

You can save your searches here and later view and run them again in "My saved searches".

Please provide a title, maximum of 40 characters.
×

Contents

Metrics

Altmetric attention score

Full text views

Total number of HTML views: 0
Total number of PDF views: 0 *
Loading metrics...

Book summary page views

Total views: 0 *
Loading metrics...

* Views captured on Cambridge Core between #date#. This data will be updated every 24 hours.

Usage data cannot currently be displayed