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> Transnational Management

Transnational Management Text and Cases in Cross-Border Management

Authors

Christopher A. Bartlett, Harvard University, Massachusetts, Paul W. Beamish, University of Western Ontario
Published 2018

Description

Transnational Management provides an integrated conceptual framework to guide students and instructors through the challenges facing today's multinational enterprises. Through text narrative and cases, the authors skilfully examine the development of strategy, organizational capabilities, and management roles and responsibilities for operating in the global economy. The key concepts are developed in eight chapters that are supplemented by carefully selected practical case studies from world-leading case writers. All chapters have been revised and updated for this eighth edition to reflect the…

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Key features

  • An integrated research-based conceptual framework links strategy, organization and management to help students develop a clear and consistent view of the integrated agenda of transnational management
  • Conceptual frameworks and theoretical models are linked to practical application through carefully selected and relevant practical case materials
  • Concepts and cases represent the strategic, organizational and management challenges of firms in both developed and developing countries, providing students with a geocentric rather than ethnocentric world perspective

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