Skip to main content Accessibility help

We use cookies to distinguish you from other users and to provide you with a better experience on our websites. Close this message to accept cookies or find out how to manage your cookie settings.

Close cookie message
×
Hostname: page-component-8448b6f56d-xtgtn Total loading time: 0 Render date: 2024-04-19T22:33:23.141Z Has data issue: false hasContentIssue false

15 - Ramping Experiment Exposure: Trading Off Speed, Quality, and Risk

from Part IV - Advanced Topics for Building an Experimentation Platform

Published online by Cambridge University Press:  13 March 2020

Ron Kohavi ,
Diane Tang  and
Ya Xu
Ron Kohavi
Affiliation:
Microsoft
Diane Tang
Affiliation:
Google
Ya Xu
Affiliation:
LinkedIn
Get access

Summary

Why you care: While experimentation is widely adopted to accelerate product innovation, how fast we innovate can be limited by how we experiment. To control the unknown risks associated with new feature launches, we recommend that experiments go through a ramp process, where we gradually increase traffic to new Treatments. If we don’t do this in a principled way, this process can introduce inefficiency and risk, decreasing product stability as experimentation scales. Ramping effectively requires balancing three key considerations: speed, quality, and risk.

Type
Chapter
Information
Trustworthy Online Controlled Experiments
A Practical Guide to A/B Testing
 , pp. 171 - 176
Publisher: Cambridge University Press
Print publication year: 2020

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Save book to Kindle

To save this book to your Kindle, first ensure coreplatform@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×