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9 - Can the MENA Region Build Its Indigenous Start-Up Unicorns? Analysis of Unicorns and Soonicorns and the Supporting Entrepreneurship Ecosystem

Published online by Cambridge University Press:  05 December 2025

Veneta Andonova
Affiliation:
Universidad de los Andes, Colombia
Diego Finchelstein
Affiliation:
Universidad de San Andrés (Argentina)
Juana García Duque
Affiliation:
Universidad de los Andes, Colombia
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Summary

Since the late 2000s, the Middle East North Africa (MENA) region has seen an acceleration of growth in technology-based entrepreneurship, particularly in the e-commerce, fintech, logistics and transportation sectors. However, in a region with a combined population of more than 450 million and a GDP of US$3.5 trillion, coupled with unlimited prospects across a diverse portfolio of economic sectors, having only ten unicorns means they remain rare. This chapter shares the historical evolution and profiles of these unicorns and soon-to-be unicorns (soonicorns) in the region as of 2023. The existing supporting ecosystem is analysed in terms of talent, investments, markets, regulations and enablers as well as what needs to change to scale and maximise their impact. The key findings indicate that while the current unicorns are based in only three MENA markets: Egypt, the United Arab Emirates and the Kingdom of Saudi Arabia, their scope of operations and reach is regional; unicorns support and build on regional integration and complementarities between markets, talent and investments. Regionalisation is the key enabler for expanding the number of technology-based unicorns in MENA.

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Unicorns from Emerging Economies
Creating Value through Technology and Innovation
, pp. 245 - 281
Publisher: Cambridge University Press
Print publication year: 2026

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