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It has been widely assumed that linguistic heterogeneity reflects social heterogeneity, with differences in the use of linguistic variants corresponding to social groupings and sensitive to social self-presentation in terms of one or more prestige norms. This assumption is challenged by patterns of variation within the former fishing communities of East Sutherland, Scotland. In these Gaelic-speaking communities exceptionally homogeneous single-village populations show well established patterns of intravillage and intraspeaker variation that do not correlate with such familiar social factors as socioeconomic status, sex, social network, or style, and only in a limited number of cases with age. Absence of any locally workable prestige norm (the result of geographical isolation, low literacy, dialect aberrance, and minority-language enclavement) is considered as a factor in the absence of social weighting of village-internal variants. High-proficiency, Gaelic-dominant speakers participate fully in the variation, making the obsolescence of the dialect unlikely as an explanation. Reasons for inattention to individually patterned variation within small and homogeneous speech communities are considered.