Skip to main content Accessibility help
×
Home

Developing the assistive technology consumer market for people aged 50–70

  • GILLIAN WARD (a1), SIMON FIELDEN (a2), HELEN MUIR (a3), NIKKI HOLLIDAY (a1) and GERRY URWIN (a4)...

Abstract

Within the United Kingdom (UK), assisted living technologies are mostly provided through statutory health and social care services following assessment of individual need and application of eligibility criteria. This paper describes the first UK study to explore and develop business approaches and innovations required to make electronic assisted living technologies more accessible to consumers in their fifties and sixties. A robust mixed-method approach was used including a large sample size for a consumer survey, triangulation of methods and confirmation of research findings through validation workshops. This three-year study makes significant and original contributions to understanding consumer needs in this rapidly changing market and offers unique insights into the needs and wants of people aged 50–70. Analysis shows significant differences between consumer and business perceptions, indicating that marketing is not closely aligned to consumers' needs and is affecting the development of the market. New approaches to consumer-led business models are presented to improve information and marketing aimed at 50–70-year-old consumers. A ‘Broker/Independent Advisor’ business model showed most potential for meeting the needs of both consumer and business stakeholders. Findings support future development of an assisted living consumer market to meet growing levels of need and demand, and to offer greater consumer choice of mainstream technologies to enable people to age in place.

  • View HTML
    • Send article to Kindle

      To send this article to your Kindle, first ensure no-reply@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about sending to your Kindle. Find out more about sending to your Kindle.

      Note you can select to send to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be sent to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

      Find out more about the Kindle Personal Document Service.

      Developing the assistive technology consumer market for people aged 50–70
      Available formats
      ×

      Send article to Dropbox

      To send this article to your Dropbox account, please select one or more formats and confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your <service> account. Find out more about sending content to Dropbox.

      Developing the assistive technology consumer market for people aged 50–70
      Available formats
      ×

      Send article to Google Drive

      To send this article to your Google Drive account, please select one or more formats and confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your <service> account. Find out more about sending content to Google Drive.

      Developing the assistive technology consumer market for people aged 50–70
      Available formats
      ×

Copyright

Corresponding author

Address for correspondence: Gillian Ward, Innovation, Design and Technology Unit, Centre for Technology Enabled Health Research, Coventry University, Coventry CV1 5FB, UK E-mail: g.ward@coventry.ac.uk

References

Hide All
Age UK 2010. The Golden Economy: The Consumer Marketplace in an Ageing Society. Age UK, London.
Age UK 2011. Living on a Low Income in Later Life. Age UK, London.
Audit Commission 2004. Older People: Assistive Technology – Independence and Wellbeing. Audit Commission, London.
Audit Scotland 2012. Commissioning Social Care. Available online at http://www.audit-scotland.gov.uk/docs/health/2012/nr_120301_social_care.pdf [Accessed 18 September 2014].
Blashcke, C. M., Freddolino, P. P. and Mullen, E. E. 2009. Ageing and technology: a review of the research literature. British Journal of Social Work, 39, 4, 641–56.
Care Act 2014. Care Act c 23 2014. Available online at http://www.legislation.gov.uk/ukpga/2014/23/pdfs/ukpga_20140023_en.pdf [Accessed 22 July 2014].
Carers UK 2013. Potential for Change: Transforming Public Awareness and Demand for Health and Care Technology. Carers UK, London.
Coughlin, J. 1999. Technology needs of aging boomers. Issues in Science and Technology, 16, 10, 5360.
Department of Health 2012. Long-term Conditions Compendium of Information. Third edition. Available online at https://www.gov.uk/government/publications/long-term-conditions-compendium-of-information-third-edition [Accessed 22 July 2014].
Green, J. and Thorogood, N. 2004. Qualitative Methods for Health Research. Sage, London.
Health Design & Technology Institute 2014. Understanding Consumer Needs in a Changing Assisted Living Market: Insights for Industry. Available online at www.comodal.co.uk [Accessed 27 August 2015].
Higgs, P. F., Hyde, M., Gilleard, C. J., Victor, C. R., Wiggins, R. D. and Jones, I. R. 2009. From passive to active consumers? Later life consumption in the UK from 1968–2005. Sociological Review, 57, 1, 102–24.
Holliday, N., Ward, G. and Fielden, S. 2015. Understanding younger older consumers’ needs in a changing healthcare market – supporting and developing the consumer market for electronic assisted living technologies. International Journal of Consumer Studies, 3, 4, 2431.
Jang, S. and Ham, S. 2009. A double-hurdle analysis of travel expenditure: baby boomer seniors versus older seniors. Tourism Management, 30, 3, 372–80.
Lesham, S. and Trafford, V. 2007. Overlooking the conceptual framework. Innovations in Education and Teaching International, 44, 1, 93105.
McCartney, M. 2012. Show us the evidence for telehealth. British Medical Journal, 12, e469, 12.
Office for National Statistics 2009. Wealth in Great Britain: Main Results from the Wealth and Assets Survey 2006/08. Office for National Statistics, Newport, UK.
Office for National Statistics 2011. Population Estimates for UK, Mid-2010. Office for National Statistics, Newport, UK.
Osterwalder, A. and Pigneur, Y. 2010. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (Portable Version). OSF, Switzerland.
QSR International 2012. NVivo Qualitative Data Analysis Software, Version 10. QSR International, Melbourne.
Reisenwitz, T. and Iyer, R. 2007. A comparison of younger and older baby boomers: investigating the viability of cohort segmentation. Journal of Consumer Marketing, 24, 4, 202–13.
Ross, K. 2008. 13 Truths About Baby Boomer Travel: Travel Marketing Decisions. Available online at http://www.atme.org/pubs/archives/77_253_1108.cfm [Accessed 21 June 2011].
Sanders, E. and Stappers, P. 2008. Co-creation and the new landscapes of design. International Journal of CoCreation in Design and the Arts, 4, 1, 518.
Sanders, E. and Stappers, P. 2012. Convivial Toolbox: Generative Research for the Front End of Design. BIS, Amsterdam.
Select Committee on Public Service and Demographic Change 2013. Ready for Ageing? Stationary Office, London.
Smyth, R. 2004. Exploring the usefulness of a conceptual framework as a research tool: a researcher's reflections. Issues in Educational Research, 14, 1, 167–80.
Social Care Institute for Excellence 2013. Fair Access to Care Services (FACS): Prioritising Eligibility for Care and Support. Available online at http://www.scie.org.uk/publications/guides/guide33/files/guide33.pdf [Accessed 22 July 2014].
Stroetmann, K. A., Kubitschke, L., Robinson, S., Stroetmann, V., Cullen, K. and McDaid, D. 2010. How Can Telehealth Help in the Provision of Integrated Care? World Health Organization Regional Office for Europe, Geneva.
Teddlie, C. and Tashakkori, A. 2011. Mixed methods research. In Denzin, N. K. and Lincoln, Y. S. (eds), The Sage Handbook of Qualitative Research. Fourth edition, Sage, London, 285–99.
van Limburg, M., van Gemert-Pijnen, J. E., Nijland, N., Ossebaard, H. C., Hendrix, R. M. and Seydel, E. R. 2011. Why business modelling is crucial in the development of eHealth technologies. Journal of Medical Internet Research, 13, 4, e124.
Walker, A. 2009. Commentary: the emergence and application of Active Ageing in Europe. Journal of Ageing and Social Policy, 21, 1, 7593.
Ward, G. and Ray, S. 2014. Unlocking the Potential of the Younger Older Consumer. Available online at www.comodal.co.uk [Accessed 23 July 2014].
Westbrook, G. 2015. Challenges and Opportunities in Targeting the Senior Consumer. London, Euromonitor International.
Winchcombe, M. 2008. Making disability equipment ordinary: choice, control and the retail model. International Journal of Therapy & Rehabilitation, 15, 3, 115–8.
Woodcock, A., Ward, G., Ray, S., Holliday, N., Prothero, L., Osmond, J. and Fielden, S. 2013. Younger older consumers of assistive technology products. In Anderson, M (ed), Contemporary Ergonomics and Human Factors. London, Taylor & Francis, 370378.
World Health Organization 2011. Global Health and Aging. Available online at https://d2cauhfh6h4x0p.cloudfront.net/s3fs-public/global_health_and_aging.pdf [Accessed 7 October 2015].
Yoon, C., Cole, C. A. and Lee, M. P. 2009. Consumer decision making and aging: current knowledge and future directions. Journal of Consumer Psychology, 19, 1, 216.

Keywords

Developing the assistive technology consumer market for people aged 50–70

  • GILLIAN WARD (a1), SIMON FIELDEN (a2), HELEN MUIR (a3), NIKKI HOLLIDAY (a1) and GERRY URWIN (a4)...

Metrics

Altmetric attention score

Full text views

Total number of HTML views: 0
Total number of PDF views: 0 *
Loading metrics...

Abstract views

Total abstract views: 0 *
Loading metrics...

* Views captured on Cambridge Core between <date>. This data will be updated every 24 hours.

Usage data cannot currently be displayed