Hostname: page-component-8448b6f56d-c47g7 Total loading time: 0 Render date: 2024-04-18T20:04:15.298Z Has data issue: false hasContentIssue false
  • English
  • Français

Egg Advertising, Dietary Cholesterol Concerns, and U.S. Consumer Demand

Published online by Cambridge University Press:  15 September 2016

Todd M. Schmit  and
Harry M. Kaiser
Todd M. Schmit
Affiliation:
Department of Agricultural, Resource, and Managerial Economics, Cornell University
Harry M. Kaiser
Affiliation:
Department of Agricultural, Resource, and Managerial Economics, Cornell University
Get access

Abstract

A model of the domestic demand for eggs was estimated from quarterly data over the period 1987 through 1995, incorporating an index of consumer dietary cholesterol concerns and generic advertising efforts by the American Egg Board and the California Egg Commission. Empirical results indicated that most of the observed change in egg demand could be explained by dietary cholesterol concerns. Simulating the model in a constant elasticity supply framework demonstrated that advertising efforts over the past several years have resulted in net benefits to egg producers largely when considering inelastic supply responses. However, considering trade bias reduces these benefit-cost ratios substantially.

Type
Articles
Information
Agricultural and Resource Economics Review , Volume 27 , Issue 1 , April 1998 , pp. 43 - 52
Copyright
Copyright © 1998 Northeastern Agricultural and Resource Economics Association 

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

Alston, J.M., Chalfant, J.A., Christian, J.E., Meng, E., and Piggott, N.E. 1996. “The California Table Grape Commission's Promotion Program: An Evaluation.” In Economic Evaluation of Commodity Promotion Programs in the Current Legal and Political Environment, pp. 33–62. Proceedings of the NEC-63 Fall Meeting, October 8, Monterey, Calif.Google Scholar
Blaylock, J., and Burbee, C. 1985. Consumer Demand for Eggs and Market Implications. Washington, D.C.: USDA, Economic Research Service, AGES 850924. November.Google Scholar
Brown, D.J., and Schrader, L.F. 1990. “Cholesterol Information and Shell Egg Consumption,” American Journal of Agricultural Economics 72: 548–55.Google Scholar
Chang, H.-S., and Kinnucan, H.W. 1991. “Advertising, Information, and Product Quality: The Case of Butter.” American Journal of Agricultural Economics 73: 1195–1203.CrossRefGoogle Scholar
Chavas, J.-P., and Johnson, S.R. 1981. “An Econometric Model of the U.S. Egg Industry.” Applied Economics 13: 321–35.CrossRefGoogle Scholar
Chyc, K.M., and Goddard, E.W. 1994. “Optimal Investment in Generic Advertising and Research: The Case of the Canadian Supply-Managed Egg Market.” Agribusiness 10: 145–66.3.0.CO;2-3>CrossRefGoogle Scholar
Forker, O.D., and Ward, R.W. 1993. Commodity Advertising: The Economics and Measurement of Generic Programs. New York: Lexington Books.Google Scholar
Godfrey, L.G. 1988. Misspecification Tests in Econometrics: The Lagrange Multiplier Principle and Other Approaches. New York: Cambridge University Press.Google Scholar
Judge, G.G., Hill, R.C., Griffiths, W.E., Lutkepohl, H., and Lee, T.-C. 1988. Introduction to the Theory and Practice of Econometrics. 2d ed. New York: John Wiley and Sons, Inc.CrossRefGoogle Scholar
Kinnucan, H.W., and Christian, J.E. 1997. “A Method for Measuring Returns to Nonprice Export Promotion with Application to Almonds.” Journal of Agricultural and Resource Economics 22: 120–32.Google Scholar
McCutcheon, M.L., and Goddard, E. 1992. “Optimal Producer and Social Payoff from Generic Advertising: The Case of the Canadian Supply-Managed Egg Sector.” Canadian Journal of Agricultural Economics 40: 1–24.CrossRefGoogle Scholar
McGuirk, A., Driscoll, P., Alwang, J., and Huang, H. 1995. “System Misspecficiation Testing and Structural Change in the Demand for Meats.” Journal of Agricultural and Resource Economics 20: 1–21.Google Scholar
Miller, B.R., and Masters, G.C. 1973. “A Short-Run Price Prediction Model for Eggs.” American Journal of Agricultural Economics 55: 484–89.Google Scholar
Reader's Guide to Periodical Literature. 1987–96. Bronx: H.W. Wilson Company. Various issues.Google Scholar
Reberte, J.C., Schmit, T.M., and Kaiser, H.M. 1996. “An Ex Post Evaluation of Generic Egg Advertising in the United States.” In Economic Evaluation of Commodity Promotion Programs in the Current Legal and Political Environment, pp. 83–100. Proceedings of the NEC-63 Fall Meeting, October 8, Monterey, Calif.Google Scholar
Roy, S.K., and Johnson, P.N. 1973. “Econometric Models for Quarterly Shell Egg Prices.” American Journal of Agricultural Economics 55: 209–13.CrossRefGoogle Scholar
Salathe, L.E., Price, J.M., and Gadson, K.E. 1983. “The Food and Agricultural Policy Simulator: The Poultry- and Egg-Sector Submodel.” Agricultural Economics Research 35: 23–34.Google Scholar
Schmit, T.M., Reberte, J.C., and Kaiser, H.M. 1997. “An Economic Analysis of Generic Egg Advertising in California, 1985-1995.” Agribusiness 13: 365–73.3.0.CO;2-X>CrossRefGoogle Scholar
Schrader, L.F., Lanzelere, H.E., Rogers, G.B., and Forker, O.D. 1978. “The Egg Subsector of U.S. Agriculture: A Review of Organization and Performance.” NCR Research Publication no. 258, NC-117 Monograph no. 6. June.Google Scholar
Smith, R. 1993. “AEB, ENC Getting OK for Consumers to Eat More Eggs.” Feedstuffs 65: 1, 4.Google Scholar
Stillman, R.P. 1987. A Quarterly Forecasting Model of the U.S. Egg Sector. Washington, D.C.: USDA, Economic Research Service, Technical Bulletin no. 1729. September.Google Scholar
Tomek, W.G., and Robinson, K.L. 1990. Agricultural Product Prices. 3d ed. Ithaca: Cornell University Press.Google Scholar
Ward, R.W., and Dixon, B.L. 1989. “Effectiveness of Fluid Milk Advertising since the Dairy and Tobacco Adjustment Act of 1983.” American Journal of Agricultural Economics 71: 730–40.CrossRefGoogle Scholar
Wohlgenant, M.K. 1982. “Demand for Farm Output in a Complete System of Demand Functions.” American Journal of Agricultural Economics 71: 250–51.Google Scholar