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Producer satisfaction with returns from farmers' market related activity

Published online by Cambridge University Press:  30 October 2009

Ramu Govindasamy ,
John Italia ,
Marta Zurbriggen  and
Ferdaus Hossain
Ramu Govindasamy*
Affiliation:
Department of Agricultural, Food and Resource Economics, Rutgers University, 55 Dudley Road, New Brunswick, NJ 08904
John Italia
Affiliation:
Merrill Lynch, Plainsboro, NJ.
Marta Zurbriggen
Affiliation:
Department of Agricultural, Food and Resource Economics, Rutgers University, 55 Dudley Road, New Brunswick, NJ 08904
Ferdaus Hossain
Affiliation:
Department of Agricultural, Food and Resource Economics, Rutgers University, 55 Dudley Road, New Brunswick, NJ 08904
*
R. Govindasamy (govindasamy@aesop.rutgers.edu).
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Abstract

Over 61% of farmers who sell agricultural products through farmers' markets are satisfied with the returns they generate. Producers who are 50 years of age or older and those who retail at least 70% of the dollar value of the products are more likely to be highly satisfied with their profit margin from farmers' markets. A strong positive relationship is documented between profit margin satisfaction and growers who offer organic produce for sale. Furthermore, the results suggest that producers with farmers' market businesses in the growing stage are more likely to be highly satisfied with profit margins.

Keywords

farmers' marketslogistic modelproducer characteristics
Type
Research Article
Information
American Journal of Alternative Agriculture , Volume 18 , Issue 2 , June 2003 , pp. 80 - 86
Copyright
Copyright © Cambridge University Press 2003

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References

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