Hostname: page-component-797576ffbb-6mkhv Total loading time: 0 Render date: 2023-12-10T21:43:06.787Z Has data issue: false Feature Flags: { "corePageComponentGetUserInfoFromSharedSession": true, "coreDisableEcommerce": false, "useRatesEcommerce": true } hasContentIssue false

Multi-process models in social psychology provide a more balanced view of social thought and action

Published online by Cambridge University Press:  01 June 2004

Richard E. Petty*
Department of Psychology, Ohio State University, Columbus, OH43210-1222


Krueger & Funder (K&F) describe social psychology as overly consumed with maladaptive heuristics and biases. This characterization fails to consider multi-process models of social thought and action. Such models, especially with respect to attitudes, have outlined the situational and individual difference variables responsible for determining when thoughts and actions are relatively thoughtful versus when they are more reliant on mental shortcuts.

Open Peer Commentary
Copyright © Cambridge University Press 2004

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)



1. It is important to note that just because a judgment is thoughtful, it does not mean that it is rational or accurate. Just as mental shortcuts can provide adaptive responses in some situations, so too can thoughtful decisions be tainted with bias.