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Tag, you're it: Affect tagging promotes goal formation and selection

Published online by Cambridge University Press:  29 April 2014

Eliza Bliss-Moreau  and
Lisa A. Williams
Eliza Bliss-Moreau
Affiliation:
Brain, Mind, and Behavior Unit, California National Primate Research Center, University of California, Davis, Davis, CA 95616. eblissmoreau@ucdavis.eduhttp://www.elizablissmoreau.com
Lisa A. Williams
Affiliation:
School of Psychology, University of New South Wales, Sydney NSW 2052, Australia. lwilliams@unsw.edu.auhttp://www.williamssocialemotionslab.com
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Abstract

Building upon Huang & Bargh's (H&B's) theory, we propose a complementary view that goal formation and selection are both supported by affect. We suggest that goals may form when affect “tags” discrete behaviors and their outcomes. Further, we propose that goal-associated affect may help guide selection between competing goals, for example, in the case of short-term and long-term goals.

Type
Open Peer Commentary
Information
Behavioral and Brain Sciences , Volume 37 , Issue 2 , April 2014 , pp. 138 - 139
Copyright
Copyright © Cambridge University Press 2014 

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