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Choice blindness and the non-unitary nature of the human mind

  • Petter Johansson (a1), Lars Hall (a2) and Peter Gärdenfors (a2)
Abstract
Abstract

Experiments on choice blindness support von Hippel & Trivers's (VH&T's) conception of the mind as fundamentally divided, but they also highlight a problem for VH&T's idea of non-conscious self-deception: If I try to trick you into believing that I have a certain preference, and the best way is to also trick myself, I might actually end up having that preference, at all levels of processing.

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Ariely D. & Norton M. I. (2008) How actions create – not just reveal – preferences. Trends in Cognitive Sciences 12:1316.
Bem D. J. (1967) Self-perception: An alternative interpretation of cognitive dissonance phenomena. Psychological Review 74:183200.
Festinger L. (1957) A theory of cognitive dissonance. Stanford University Press.
Hall L. & Johansson P. (2008) Using choice blindness to study decision making and introspection. In: Cognition – A smorgasbord, ed. Gärdenfors P. & Wallin A., pp. 267–83. Nya Doxa.
Hall L., Johansson P. & Strandberg T. (in preparation a) Choice blindness and moral decision making.
Hall L., Johansson P., Tärning B., Sikström S. & Chater N. (in preparation b) Preference change through choice.
Hall L., Johansson P., Tärning B., Sikström S. & Deutgen T. (2010) Magic at the marketplace: Choice blindness for the taste of jam and the smell of tea. Cognition 117:5461.
Johansson P., Hall L., Sikstrom S. & Olsson A. (2005) Failure to detect mismatches between intention and outcome in a simple decision task. Science 310:116–19.
Johansson P., Hall L., Sikström S., Tärning B. & Lind A. (2006) How something can be said about telling more than we can know. Consciousness and Cognition 15(4):673–92.
Lichtenstein S. & Slovic P., eds. (2006) The construction of preference. Cambridge University Press.
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Behavioral and Brain Sciences
  • ISSN: 0140-525X
  • EISSN: 1469-1825
  • URL: /core/journals/behavioral-and-brain-sciences
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