Skip to main content

Choice blindness and the non-unitary nature of the human mind

  • Petter Johansson (a1), Lars Hall (a2) and Peter Gärdenfors (a2)

Experiments on choice blindness support von Hippel & Trivers's (VH&T's) conception of the mind as fundamentally divided, but they also highlight a problem for VH&T's idea of non-conscious self-deception: If I try to trick you into believing that I have a certain preference, and the best way is to also trick myself, I might actually end up having that preference, at all levels of processing.

Hide All
Ariely D. & Norton M. I. (2008) How actions create – not just reveal – preferences. Trends in Cognitive Sciences 12:1316.
Bem D. J. (1967) Self-perception: An alternative interpretation of cognitive dissonance phenomena. Psychological Review 74:183200.
Festinger L. (1957) A theory of cognitive dissonance. Stanford University Press.
Hall L. & Johansson P. (2008) Using choice blindness to study decision making and introspection. In: Cognition – A smorgasbord, ed. Gärdenfors P. & Wallin A., pp. 267–83. Nya Doxa.
Hall L., Johansson P. & Strandberg T. (in preparation a) Choice blindness and moral decision making.
Hall L., Johansson P., Tärning B., Sikström S. & Chater N. (in preparation b) Preference change through choice.
Hall L., Johansson P., Tärning B., Sikström S. & Deutgen T. (2010) Magic at the marketplace: Choice blindness for the taste of jam and the smell of tea. Cognition 117:5461.
Johansson P., Hall L., Sikstrom S. & Olsson A. (2005) Failure to detect mismatches between intention and outcome in a simple decision task. Science 310:116–19.
Johansson P., Hall L., Sikström S., Tärning B. & Lind A. (2006) How something can be said about telling more than we can know. Consciousness and Cognition 15(4):673–92.
Lichtenstein S. & Slovic P., eds. (2006) The construction of preference. Cambridge University Press.
Recommend this journal

Email your librarian or administrator to recommend adding this journal to your organisation's collection.

Behavioral and Brain Sciences
  • ISSN: 0140-525X
  • EISSN: 1469-1825
  • URL: /core/journals/behavioral-and-brain-sciences
Please enter your name
Please enter a valid email address
Who would you like to send this to? *


Full text views

Total number of HTML views: 30
Total number of PDF views: 109 *
Loading metrics...

Abstract views

Total abstract views: 401 *
Loading metrics...

* Views captured on Cambridge Core between September 2016 - 19th November 2017. This data will be updated every 24 hours.