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Independent decisions are fictional from a psychological perspective

  • Hans-Rüdiger Pfister (a1) and Gisela Böhm (a2)

Contrasting independent with socially influenced decision making does not capture crucial differences in decision making. Independence is fictional, and social influences substantially permeate preference construction. A distinction between deliberate and intuitive decision making would be more useful, and the problem in the big-data era is deciding when it is better to rely on deliberation and when to trust one's intuitions.

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Behavioral and Brain Sciences
  • ISSN: 0140-525X
  • EISSN: 1469-1825
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