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    Carvalho, Hamilton Coimbra and Mazzon, Jose Afonso 2015. A better life is possible: the ultimate purpose of social marketing. Journal of Social Marketing, Vol. 5, Issue. 2, p. 169.


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Memetics and money

  • Keith E. Stanovich (a1)
  • DOI: http://dx.doi.org/10.1017/S0140525X06439042
  • Published online: 05 April 2006
Abstract

Lea & Webley's (L&W's) Drug Theory solves many puzzles surrounding money-related behavior. I explore supplementing the Drug Theory with ideas from gene-culture coevolution theory and memetic theory.

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Behavioral and Brain Sciences
  • ISSN: 0140-525X
  • EISSN: 1469-1825
  • URL: /core/journals/behavioral-and-brain-sciences
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