Carvalho, Hamilton Coimbra
Mazzon, Jose Afonso
A better life is possible: the ultimate purpose of social marketing.
Journal of Social Marketing,
View all Google Scholar citations for this article.
View all citations for
this article on Scopus
Lea & Webley's (L&W's) Drug Theory solves many puzzles surrounding money-related behavior. I explore supplementing the Drug Theory with ideas from gene-culture coevolution theory and memetic theory.
Email your librarian or administrator to recommend adding this journal to your organisation's collection.
You can enter one or more administrator email addresses.
Full text views reflects the number of PDF downloads, PDFs sent to Google Drive, Dropbox and Kindle and HTML full text views.
Abstract views reflect the number of visits to the article landing page.
* Views captured on Cambridge Core between September 2016 - 25th November 2017. This data will be updated every 24 hours.