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    Emile, Renu 2011. Retrospection on the impact of Wallendorf and Brucks' “Introspection in consumer research: Implementation and implications”. Journal of Business Research, Vol. 64, Issue. 2, p. 194.


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Self-experimentation: Friend or foe?

  • Seth Roberts (a1)
  • DOI: http://dx.doi.org/10.1017/S0140525X04350065
  • Published online: 01 April 2004
Abstract

The topics discussed in this response are in four broad areas: (1) Idea generation, including the failure to discuss and teach idea generation and how to nurture new ideas (sect. R2), sources of ideas worth testing with self-experimentation (sect. R3), and unusual features of the situation that may have increased the discovery rate (sect. R4); (2) Miscellaneous methodological issues, such as the value of mental experiments (sect. R5) and the limitations of double-blind experiments (sect. R6); (3) Subject-matter issues, including the relationship of this work to other evolutionary psychology studies and a new way to test evolutionary explanations (sect. R7), as well as questions about the mood results (sect. R8) and the weight results (sect. R9); and (4) Self-experimentation, including its difficulty (sect. R10) and future (sect. R11).

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Behavioral and Brain Sciences
  • ISSN: 0140-525X
  • EISSN: 1469-1825
  • URL: /core/journals/behavioral-and-brain-sciences
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