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How Do Electoral Outcomes Affect Campaign Contributions? The Role of Personal Loyalty and Investment Motives

Published online by Cambridge University Press:  20 June 2025

Miguel R. Rueda*
Affiliation:
Department of Political Science, Emory University, Atlanda, GA, USA
Nelson A. Ruiz*
Affiliation:
Department of Government, University of Essex, Colchester, UK
*
Corresponding author: Miguel R. Rueda; Emails: miguel.rueda@emory.edu; nelson.ruiz@essex.ac.uk
Corresponding author: Miguel R. Rueda; Emails: miguel.rueda@emory.edu; nelson.ruiz@essex.ac.uk
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Abstract

How do electoral outcomes affect campaign contributions? We argue that in contexts where personal connections to the candidate and investment motivations dominate ideology and partisanship as drivers of donations, two main factors shape donors’ future behaviour: 1) government benefits accrued by donors (for example, contracts) and 2) whether the supported candidate runs again in future elections. Using data from Colombian mayoral elections, a context with no re-election, weak parties, and non-ideological races, we find that donating to the winning candidate reduces the probability of donating in the next election. We further show that, among donors to the winner, those who receive a contract from the municipality are more likely to continue donating than those without contracts. The findings highlight the importance of personal loyalty to the candidate and the fulfilment of donors’ investment expectations determining campaign contributions in non-established democracies.

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Type
Article
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.
Copyright
© The Author(s), 2025. Published by Cambridge University Press
Figure 0

Table 1. Effect of donating to an election winner on future donations

Figure 1

Figure 1. Donating to the winner and public contracts (non-family and family).Each dot represents the average fraction of donors receiving contracts in a bin. The line gives a polynomial fit of order 3.

Figure 2

Table 2. Effect of electoral victory on benefits to donors

Figure 3

Table 3. Effect of donating to an election winner on future donations (candidates’ family members vs. non-members)

Figure 4

Table 4. Effects of contracts on next election donations (non-family members)

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