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Media Content and Political Behavior in Observational Research: A Critical Assessment

  • Zoltán Fazekas and Erik Gahner Larsen
Abstract

This article discusses possible issues of how media content and exposure were linked in previous research. It argues that the original conclusions of the article ‘Who's Afraid of Conflict? The Mobilizing Effect of Conflict Framing in Campaign News’ do not hold due to the chosen operationalization. It also demonstrates that using the proposed methodology, both exposure to conflictual and non-conflictual news yield the same substantive conclusion. In addition to re-evaluating the role of conflict, the article contributes to the discussion on how to integrate media and individual-level measures in the study of electoral behavior.

Copyright
© Cambridge University Press 2015 
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University of Southern Denmark (emails zfa@sam.sdu.dk, egl@sam.sdu.dk). As both authors contributed equally, please address correspondence to both. We are grateful for comments by Martin Ejnar Hansen, Christian Schnaudt, Federico Vegetti and anonymous reviewers at the journal. Data replication sets are available at: https://dataverse.harvard.edu/dataverse/BJPolS and online appendices at http://dx.doi.org/doi:10.1017/S000712341500006X.

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References
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Chong, Dennis, and Druckman, James N.. 2007. Framing Theory. Annual Review of Political Science 10:103–126.
Dilliplane, Susanna. 2014. Activation, Conversion, or Reinforcement? The Impact of Partisan News Exposure on Vote Choice. American Journal of Political Science 58 (1):79–94.
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Schuck, Andreas R.T., Boomgaarden, Hajo G., and de Vreese, Claes H.. 2013. Cynics All Around? The Impact of Election News on Political Cynicism in Comparative Perspective. Journal of Communication 63 (2):287–311.
Schuck, Andreas R.T., Vliegenthart, Rens, and de Vreese, Claes H.. 2014. Who’s Afraid of Conflict? The Mobilizing Effect of Conflict Framing in Campaign News. British Journal of Political Science. http://dx.doi.org/10.1017/S0007123413000525.
Schuck, Andreas R.T., Xezonakis, Georgios, Banducci, Susan A., and de Vreese, Claes H.. 2010. EES (2009). Media Study Data Advance Release Documentation, technical report, 31 March, accessed 4 December 2014.
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British Journal of Political Science
  • ISSN: 0007-1234
  • EISSN: 1469-2112
  • URL: /core/journals/british-journal-of-political-science
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