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Developments in Marketing Ethics - Ethical MarketingP. E. Murphy, G. R. Laczniak, N. E. Bowie, and T. A. Klein Upper Saddle River, N.J.: Pearson Prentice Hall, 2005; 266 pp. ISBN 0-13-184814-3 - Marketing Ethics: Cases and ReadingsP. E. Murphy and G. R. Laczniak, eds. Upper Saddle River, N.J.: Pearson Prentice Hall, 2006; 172 pp. ISBN 0-13-133088-8 - Advertising EthicsE. H. Spence and B. van Heekeren Upper Saddle River, N.J.: Pearson Prentice Hall, 2005; 140 pp. ISBN 0-13-094121-2 - Corporate Social Responsibility: Doing the Most Good for Your Company and Your CauseP. Kotler and N. Lee Hoboken, N.J.: Wiley, 2005; 307 pp.; ISBN 0-471-47611-0 (cloth)

  • Ronald Jeurissen and Bert van de Ven

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