Some recent discussions of corporate loyalty have found it misguided, while others see it as crucial for financial success. There is also disagreement over the nature of loyalty. This article analyzes the concept of loyalty, arguing that it is neither a duty nor a virtue (although it has overlaps with those categories), but a passion related to various virtues (and vices). Contrary to standard accounts of capitalism, loyalty does not necessarily oppose self-interest. Furthermore, corporations can and should be communities, and insofar as they are, they are proper objects for loyalty. If corporations are not communities, then loyalty to them cannot exist.
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