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    Das, Debanjan and E. Ha-Brookshire, Jung 2014. India, the next China? Analysis of the unique firm resources claimed by Indian apparel export firms. Journal of Fashion Marketing and Management: An International Journal, Vol. 18, Issue. 4, p. 378.


The Indian Fashion Industry and Traditional Indian Crafts


This study documents the emergence of the high-end fashion industry in India from the mid-1980s to 2005. Drawn from oral histories, magazine articles, and several databases, the study demonstrates that the Indian fashion industry's unique identity, based on heavily embellished traditional styles rather than innovative Western-style cuts and designs, was the result of the actions of early entrepreneurs.

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Business History Review
  • ISSN: 0007-6805
  • EISSN: 2044-768X
  • URL: /core/journals/business-history-review
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