Philosophers need not be located in departments of philosophy in order to be worth reading. Here is a work eminently warranting attention from professional philosophers, perhaps all the more because its author, William Leiss (who earned a Ph.D. in philosophy in 1969 but has never held a formal faculty position in that subject) writes from a variety of alternative perspectives. His first academic position was in Political Science and Environmental Studies at the University of Regina. From there he travelled to York University as Associate Professor of Environmental Studies, taking a year out to serve as Associate Professor of Sociology at the University of Toronto before returning to York and again adding Political Science to his duties in Environmental Studies. Since 1980 he has been Professor of Communication at Simon Fraser University. Although originally a New Yorker, with academic credentials from south of the border, he now writes with distinctly Canadian examples, outlook and style.