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Zika-Virus-Related Photo Sharing on Pinterest and Instagram

  • Isaac Chun-Hai Fung (a1), Elizabeth B. Blankenship (a1), M. Elizabeth Goff (a1), Lindsay A. Mullican (a1), Kwun Cheung Chan (a2), Nitin Saroha (a3), Carmen H. Duke (a1), Marina E. Eremeeva (a4), King-Wa Fu (a2) and Zion Tsz Ho Tse (a5)...
Abstract
Objective

Pinterest (San Francisco, CA) and Instagram (Menlo Park, CA) are 2 popular photo-sharing social media platforms among young individuals. We assessed differences between Instagram and Pinterest in relaying photographic information regarding Zika virus. Specifically, we investigated whether the percentage of Zika-virus-related photos with Spanish or Portuguese texts embedded therein was higher for Instagram than for Pinterest and whether the contents of Zika-virus-related photos shared on Pinterest were different from those shared on Instagram.

Methods

We retrieved and manually coded 616 Pinterest (key words: “zika” AND “virus”) and 616 Instagram (hashtag: #zikavirus) photos.

Results

Among the manually coded samples, 47% (290/616) of Pinterest photos and 23% (144/616) of Instagram photos were relevant to Zika virus. Words were embedded in 57% (164/290) of relevant Pinterest photos and all 144 relevant Instagram photos. Among the photos with embedded words, photos in Spanish or Portuguese were more prevalent on Instagram (77/144, 53%) than on Pinterest (14/164, 9%). There were more Zika-virus-related photos on Instagram than on Pinterest pertinent to Zika virus prevention (59/144, 41%, versus 41/290, 14%; P<0.0001), the effects of Zika virus on pregnancy (27/144, 19%, versus 32/290, 11%; P=0.04), and Zika-virus-associated deaths (4/144, 2%, versus 0/290, 0%; P=0.01).

Conclusions

Pinterest and Instagram are similar platforms for Zika virus prevention communication. (Disaster Med Public Health Preparedness. 2017;11:656–659)

Copyright
Corresponding author
Correspondence and reprint requests to Dr. Isaac Chun-Hai Fung, PO Box 8015, Jiann-Ping Hsu College of Public Health, Georgia Southern University, Statesboro, GA 30460-8015 (e-mail: cfung@georgiasouthern.edu).
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These 2 authors serve jointly as co-first authors.

These 3 authors serve jointly as co-senior authors.

Footnotes
References
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Disaster Medicine and Public Health Preparedness
  • ISSN: 1935-7893
  • EISSN: 1938-744X
  • URL: /core/journals/disaster-medicine-and-public-health-preparedness
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Supplementary materials

Fung supplementary material
Appendix A

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Supplementary materials

Fung supplementary material
Appendix B

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