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Japanese bilingual brand names

Published online by Cambridge University Press:  17 October 2008


A report on the intricate bilingual word-play taking place in the naming of commercial products in Japan

Research Article
Copyright © Cambridge University Press 1997

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Notes & References

Some of the product names are taken from the following issues of Mangajin: Nos. 14, 16, 18, 19, 20 (1992), Nos. 21, 22, 24 (1993), Nos. 34, 41 (1994), Nos. 45, 46, 49, 51 (1995).Google Scholar
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