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“Rosie the Realtor” and the Re-Gendering of Real Estate Brokerage, 1930–1960

  • Jeffrey M. Hornstein

Abstract

Rapidly increasing numbers of women entered the field of real estate brokerage from the 1930s through the 1950s. “Rosie the Realtor” took advantage of the postwar building boom to create an expanding career niche, capturing residential brokerage as a female domain. In the process, she stretched gendered boundaries in the masculine world of brokerage to the breaking point. Employing a complex and internally antagonistic mix of liberal feminist and conservative ideologies, female realtors created their own professional space, expanding career opportunities for women at the same time that their economic and political practices reinforced the constraints of domesticity.

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Books

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Government Documents

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Unpublished Sources

Archives of the Women’s Council of Realtors, Chicago.
De laViña, Lynda Y.An Assessment of World War Il’s Impact on Female Employment: A Study of the Decade 1940-1950.” Ph.D. diss., Rice Uni-versity, 1982.

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