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Survey Key Driver Analysis: Our GPS to Navigating Employee Attitudes

Published online by Cambridge University Press:  29 June 2017

Christopher T. Rotolo ,
Bennett A. Price ,
Christina R. Fleck ,
Victoria J. Smoak  and
Vanessa Jean
Christopher T. Rotolo*
Affiliation:
PepsiCo, Inc.
Bennett A. Price
Affiliation:
PepsiCo, Inc.
Christina R. Fleck
Affiliation:
PepsiCo, Inc.
Victoria J. Smoak
Affiliation:
PepsiCo, Inc.
Vanessa Jean
Affiliation:
PepsiCo, Inc.
*
Correspondence concerning this article should be addressed to Christopher T. Rotolo, PepsiCo, Inc., 700 Anderson Hill Road, Purchase, NY 10577. E-mail: chris@behavioralinsights.com
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Extract

Cucina, Walmsley, Gast, Martin, and Curtin (2017) started an important dialogue about survey key driver analysis (SKDA). We believe that promoting more useful and valid ways to understand survey data is critical not only for the organizations we serve, but also for advancing the relevancy of our field. We use the terms useful and valid quite intentionally. “Useful” is driven by our practitioner side, but “valid” is driven by our science side. It is the science that often sets industrial and organizational (I-O) psychology apart from other fields. But in some ways, it also holds us back from being timely and relevant. Overall, we believe that the focal article erred too much on the science side.

Type
Commentaries
Information
Industrial and Organizational Psychology , Volume 10 , Issue 2 , June 2017 , pp. 306 - 313
Copyright
Copyright © Society for Industrial and Organizational Psychology 2017 

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