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Survey Key Driver Analysis: Perhaps the Right Question Is, “Are We There Yet?”

  • Cameron Klein (a1), Rob Synovec (a1), Haiyan Zhang (a1), Chris Lovato (a1), John Howes (a1) and Sheri Feinzig (a1)...
Extract

In their focal article, Cucina, Walmsley, Gast, Martin, and Curtin (2017) raise an important and timely issue, but go too far in arguing that practitioners should abandon survey key driver analysis (SKDA) altogether. There are many valuable benefits to using SKDA, and rather than discontinuing the practice entirely, we suggest that a better approach is to focus on ways to make it even more valuable to organizations. It is true that this area is in need of further research, but instead of asking whether we are driving down the right road, perhaps the right question is, “Are we there yet?”

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Corresponding author
Correspondence concerning this article should be addressed to Cameron Klein, IBM Kenexa, 2930 Ridge Line Road, Lincoln, NE 68516. E-mail: kleinc@us.ibm.com
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We would like to thank Bob Weldon and Jeff Jolton for their valuable contributions to the thinking and research supporting this commentary. We would also like to thank our anonymous reviewers for their enormously helpful feedback.

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References
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Cucina, J. M., Walmsley, P. T., Gast, I. F., Martin, N. R., & Curtin, P. (2017). Survey key driver analysis: Are we driving down the right road? Industrial and Organizational Psychology: Perspectives on Science and Practice, 10 (2), 234257.
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Industrial and Organizational Psychology
  • ISSN: 1754-9426
  • EISSN: 1754-9434
  • URL: /core/journals/industrial-and-organizational-psychology
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