Skip to main content
×
Home

U.S. Consumers' Valuation of Quality Attributes in Beef Products

  • Babatunde O. Abidoye (a1), Harun Bulut (a2), John D. Lawrence (a3), Brian Mennecke (a4) and Anthony M. Townsend (a4)...
Abstract

A sample of U.S. consumers were surveyed in a choice based experiment in the Fall of 2005 and Spring 2006 to elicit Consumers' preferences for quality attributes in beef products. Based on the resulting data, a random coefficients logit model is estimated, and Consumers' willingness to pay for these quality attributes in beef products is obtained. The results indicate that consumers have strong valuation for traceability, grass-fed, and U.S. origin attributes in a standard rib-eye steak and are willing to pay a premium for these attributes.

Copyright
References
Hide All
Banarjee S., Hudson D., and Martin S.W.Effects of Seed and Farm Characteristics on Cottonseed Choice: A Choice-Based Conjoint Experiment in the Mississippi Delta.Journal of Agricultural and Applied Economics 39,3(2007):657–69.
Dickinson D.L., and Bailey D.Meat Traceability: Are Consumers U.S. Willing to Pay for it?Journal of Agricultural and Resource Economics 27,2(2002):348–64.
Grunert K.G.What's in a Steak? A Cross-Cultural Study on the Quality Perception of Beef.Food Quality and Preference 8(1997):157–74.
Hobbs J.E., Bailey D., Dickinson D.L., and Haghiri M.Traceability in the Canadian Red Meat Sector: Do Consumers Care?The Canadian Journal of Economics. Revue Canadienne d'Economique 53(2005):4765.
Krinsky L, and Robb A.L.On Approximating the Statistical Properties of Elasticities.The Review of Economics and Statistics 64(1986):715–19.
Krosnick J.A., Holbrook A.L., Berent M.K., Carson R.T., Hanemann W.M., Kopp R.J., Mitchell R.C., Presser S., Ruud P.A., Smith V.K., Moody W.R., Green M.C., and Conaway M.The Impact of “No Opinion” Response Options on Data Quality: Non-Attitude Reduction or an Invitation to Satisfice?” Public Opinion Quarterly 66(2002):371403.
Loureiro M.L., and Umberger W.J.A Choice Experiment Model for Beef: What US Consumer Responses Tell us About Relative Preferences for Food Safety, Country-of-Origin Labeling and Traceability.Food Policy 32(2007):496514.
Lusk J., and Hudson D.Willingness-to-Pay Estimates and Their Relevance to Agribusiness Decision Making.Review of Agricultural Economics 26,2(2004):152–69.
Lusk J. and Fox J.A.Regional Differences in Consumer Demand for Rib-Eye Steak Attributes.” Mississippi State University Agricultural and Forestry Experiment Station Bulletin 1111. 2001.
Lusk J.L., Roosen J., and Fox J.A.Demand for Beef from Cattle Administered Growth Hormones or Fed Genetically Modified Corn: A Comparison of Consumers in France, Germany, the United Kingdom, and the United States.American Journal of Agricultural Economics 85(2003):1629.
Lusk J., and Parker N.Consumer Preferences for Amount and Type of Fat in Ground Beef.” Journal of Agricultural and Applied Economics 41,1(2009):7590.
McFadden D.Econometric Models of Probabilistic Choice.” Structural Analysis of Discrete Data with Econometric Applications. Manski C. and McFadden D., eds., pp. 198272. Cambridge: MIT Press, 1981.
Mennecke B.E., Townsend A.M., Hayes D.J., and Lonergan S.M.A Study of the Factors that Influence Consumer Attitudes toward Beef Products Using the Conjoint Market Analysis Tool.Journal of Animal Science 85(2007):263959.
Mesias F.J., Escribano M., Rodriguez A. De Ledesma, and Pulido F.Consumers' Preferences for Beef in the Spanish Region of Extremadura: A Study Using Conjoint Analysis.Journal of the Science of Food and Agriculture 85(2005):248794.
SSI Web-CBC v5. Manual. Internet site: http://www.sawtoothsoftware.com/products/ssiweb/ (Accessed August 15, 2007).
Thilman D., Grannis J., and Sparling E.Regional Demand for Natural Beef Products: Urban vs. Rural Willingness to Pay and Target Customers.Journal of Agribusiness, 2(2003):149166.
Time. 2006. The Grass-Fed Revolution. Internet site: http://www.time.com/time/magazine/article/0,9171,1200759,00.html (Accessed April 27, 2009).
Train K. Discrete Choice Methods with Simulation. New York: Cambridge University Press, 2003.
Umberger W.J., Feuz D.M., Calkins CR., and Killinger K.U.S. Consumer Preference and Willingness-to-Pay for Domestic Corn-fed Beef versus International Grass-fed Beef Measured through an Experimental Auction.” Agribusiness 18,Autumn(2002):491504.
Umberger W.J., Boxali P.C., and Lacy R.C.Role of Credence and Health Information in Determining US Consumers' Willingness-to-Pay for Grass-Finished Beef.The Australian Journal of Agricultural and Resource Economics 53(2009):603–23.
United States Department of Agriculture (USDA). Internet site: http://www.usda.gov/wps/portal/usda/knowyourfarmer?navtype=KYF&navid=KYF_MISSION (Accessed June 10, 2010).
USDA-GIPSA. “Implementation of Regulations Required Under Title XI of the Food, Conservation and Energy Act of 2008; Conduct in Violation of the Act.” Federal Register 75(119) (June 22, 2010).
Recommend this journal

Email your librarian or administrator to recommend adding this journal to your organisation's collection.

Journal of Agricultural and Applied Economics
  • ISSN: 1074-0708
  • EISSN: 2056-7405
  • URL: /core/journals/journal-of-agricultural-and-applied-economics
Please enter your name
Please enter a valid email address
Who would you like to send this to? *
×

Keywords:

Metrics

Full text views

Total number of HTML views: 0
Total number of PDF views: 5 *
Loading metrics...

Abstract views

Total abstract views: 58 *
Loading metrics...

* Views captured on Cambridge Core between September 2016 - 13th December 2017. This data will be updated every 24 hours.