Industry is increasingly aware that sustainability combines environmental, societal, and economic considerations in product development and that this linkage, while driving improved performance, can pose both a business opportunity and a challenge. On one hand, innovations make good business sense by bringing new products to supply a growing market demand for sustainable goods. On the other hand, new regulatory standards demand cleaner, less-toxic products, which can be difficult to develop economically, and require an agreed-upon infrastructure to demonstrate compliance, which can also be difficult and expensive. In this article, we discuss how measurements, standards, and data, being developed and deployed worldwide by national metrology institutes (NMIs) and standards-developing organizations (SDOs), are helping industry enable the sustainable use of materials. Examples include bio-based polymers, lightweight automobiles, fly-ash-based concrete, and lead-free solders. Measurements, standards, and data also support energy efficiency and renewable energy and ease industry compliance with new and emerging regulations, including those that demand less-toxic components.