Until recently, much of the discussion on globalization has been focused on trans- or supra-local forces at work, with relatively little attention paid to questions of locality—that is, people and groups situated in networks of social relations in a specific time and place. In most analyses, ‘the local’ was conceived in highly abstract and general terms, as the presumed site of reaction, resistance and opposition to the homogenizing forces of globalization. Today, mechanistic interpretations of globalization as an outside threat that engenders ‘local reactions’ has come under increasing criticism. The need to examine the specific socio-economic and cultural-ideological configurations, within which global flows are accommodated, in order to understand how people negotiate meaningful lives amidst changing power relations, has become apparent. The present study is an effort in this direction.